經理人英文

Chapter 1 Global Business Trends 全球商業趨勢
Unit 1 The Impact of New Technology 新科技的影響 
Unit 2 Globalization 全球化 
Unit 3 Automation 自動化 
Unit 4 The Drop in Oil Prices 油價下跌 
Unit 5 Deepening Income Inequality 收入不平等日益嚴重 

Chapter 2 Marketing 行銷 
Unit 1 Basic Marketing 基本行銷 
Unit 2 Brand Marketing 品牌行銷 
Unit 3 Creative Marketing 創意行銷 
Unit 4 Media Management 媒體管理 
Unit 5 Advertisement 廣告 
Unit 6 Maintaining Customer Loyalty 維持顧客忠誠度 

Chapter 3 Finance 財務 
Unit 1 Financial Issues in a Company 公司的財務問題 
Unit 2 Company Shares 公司股份 
Unit 3 Mergers and Acquisitions 合併與收購（併購） 
Unit 4 Foreign Investment 對外投資 
Unit 5 E-Commerce 電子商務

Chapter 4 Human Resources and Organization 人力資源與組織 
Unit 1 Recruitment 招募新進員工 
Unit 2 Corporate Culture 企業文化 
Unit 3 Leadership 領導力 
Unit 4 Communication 溝通 
Unit 5 Negotiation 談判 
Unit 6 Discrimination in the Workplace 工作場所的歧視 
Unit 7 Public Relations 公共關係 

Chapter 5 Innovation 創新 
Unit 1 Sharing Economy 共享經濟 
Unit 2 3D printing 3D 列印 
Unit 3 Drones and Driverless Cars 無人機和無人車 
Unit 4 Wearable Technology 穿戴式科技 
Unit 5 Urban Renewal 都市更新 

Chapter 6 Vision 願景 
Unit 1 Synergy 合作效應 
Unit 2 Better Benefits for Employees 更佳的員工福利 
Unit 3 Young Start-up Entrepreneur Program 青年創業計劃 
Unit 4 Energy Issues 能源議題 
Unit 5 Environmental Protection 環境保護 
Unit 6 Collaboration with Government 與政府合作 
Unit 7 Corporate Social Responsibilities 企業的社會責任

Chapter 7 Case Studies 個案研究 
Unit 1 Warren Buffett (Berkshire Hathaway Inc.) 華倫‧巴菲特（波克夏‧哈薩威公司） 
Unit 2 Bill Gates (Microsoft) 比爾‧蓋茲（微軟公司） 
Unit 3 Steve Jobs (Apple Inc.) 史蒂夫‧賈伯斯（蘋果公司） 
Unit 4 Jack Ma (Alibaba) 馬雲（阿里巴巴集團） 
Unit 5 Venerable Master Jih Chang (Leezen Co.Ltd) 上日下常老和尚（里仁事業）