Top Dog: The Science of Winning and Losing

　　在這個狗咬狗的世界，教你掌握輸贏的秘密！

　　為何女人評估風險，男人不顧一切？
　　老么比老大更具競爭力？幼兒教育如何形塑未來競爭力？
　　不合總比融洽好？憑甚麼明星人物值得更好待遇？

　　孫子兵法、馬基維利、亞當史密斯、以及達爾文都凸顯亙古以來競爭力的重要性，人類如何透過了解競爭力原理，發揮競爭潛力，贏得最終勝利？

　　美國艾森豪總統曾說：「兩隻狗打架，決定輸贏的不是牠有多壯，而是鬥志多強。」

　　從股市、運動場、考場、軍事戰場、到政治場合的各式角力，本書提供精采科學研究，深入淺出解說各式領域的輸贏關鍵，幫助你了解自己的競爭潛力，激發鬥志，準確出擊！ (文／博客來編譯)

New York Times Bestseller

Po Bronson and Ashley Merryman''s work changes the national dialogue. Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You").

In TOP DOG, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what''s truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It''s baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors.

Olympians carry TOP DOG in their gym bags. It''s in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.

作者簡介

　　Po Bronson and Ashley Merryman's NurtureShock was on the New York Times bestseller list for six months. One of the most influential books about children ever published, NurtureShock landed on more than 35 "Year's Best" lists and has been translated into 16 languages. The authors have won nine national awards for their reporting, including the PEN USA Award for Literary Journalism and the American Association for the Advancement of Science Award for Outstanding Journalism. Prior to their collaboration, Bronson authored five books, including What Should I Do with My Life?, a #1 New York Times bestseller with more than ten months on the list. Merryman's journalism has appeared in Time, Newsweek, New York, The Washington Post, and many other venues. Bronson lives in San Francisco with his wife and two children. Merryman lives in Los Angeles.