Salt Sugar Fat: How the Food Giants Hooked Us

　　《紐約時報》記者、普立茲獎得主揭露加工食品崛起秘辛，以及肥胖盛行原因！

　　此書揭開過去四十年來加工食品如何利用高含量的鹽、糖、油脂，搭配行銷活動，讓消費者嗜其成癮，使肥胖人口急遽成長。

　　根據研究，美國人每日吃進的油、鹽、糖份是1970年的三倍以上、墨西哥肥胖人口是三十年前的三倍，而中國過重人口已經破紀錄。以可口可樂、雀巢、納貝斯可等知名加工食品巨頭為例，作者透過最新科技實驗，檢視半世紀以來這個產業如何導致肥胖盛行，同時分析行銷策略如何轉移消費者注意力，忘卻健康隱憂，選擇這些三高食品。

　　看完這本書，等於看穿加工食物營養標示的真正成份，提供讀者與之對抗的決心。

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Atlantic - The Huffington Post - Men''s Journal - MSN (U.K.) - Kirkus Reviews - Publishers Weekly

#1 NEW YORK TIMES BESTSELLER - WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE

Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in ＄1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestl , Oreos, Capri Sun, and many more, Moss''s explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the "bliss point" of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of "heavy users" are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

Praise for Salt Sugar Fat

" Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us."--Michael Pollan

"If you had any doubt as to the food industry''s complicity in our obesity epidemic, it will evaporate when you read this book."--The Washington Post

"Vital reading for the discerning food consumer."--The Wall Street Journal

"The chilling story of how the food giants have seduced everyone in this country . . . Michael Moss understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives--and the world around us."--Alice Waters

"Propulsively written and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism."--The Boston Globe

"A remarkable accomplishment."--The New York Times Book Review

Michael Moss was awarded the Pulitzer Prize for explanatory reporting in 2010, and was a finalist for the prize in 1999 and 2006. He is also the recipient of a Loeb Award and an Overseas Press Club citation. Before coming to The New YorkTimes, he was a reporter for The Wall Street Journal, Newsday, and The Atlanta Journal-Constitution. He lives in Brooklyn with his wife and two sons.