Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

 

　　領導學暢銷書《先問，為什麼？》已躍居該類經典著作，引領無數讀者重新思考關於自己日常生活、工作與組織的每一件事情。

 

　　《先問，為什麼？》中的黃金圈理論與一般個人乃至企業的思維邏輯恰恰相反，卻是各個世紀天才與成功者皆奉行的不二法門。先從為什麼開始，建立核心理念後，才往外擴展如何做，以及做什麼。當團隊與市場皆由衷認同你的「為什麼」之時，即是成功路上的第一個里程碑。

 

　　Find Your Why接續《先問，為什麼？》的黃金圈理念，教你如何更佳地應用，於工作中找到更多靈感，並反過來啟發周遭的人事物！

 

　　作者西奈克相信成就感是一種權利而非特權。每個人都被賦予早晨醒來點燃一天工作鬥志的能力，在有安全感的工作崗位上，最後滿足的回到家結束一天。由精確理解我們「為什麼」做著這些事，來達成那種滿足的成就感。

 

　　隨著黃金圈理論紅遍世界，數不清的讀者向西奈克詢問一個相同的問題：

　　我該如何應用《先問，為什麼？》在我的事業、團隊、公司甚至非營利事業中？



　　本書由西奈克與他的兩位同事Peter Docker跟David Mead一起，帶領讀者在實做中，一步一步協助找到屬於自己的「為什麼」的指南。

 

　　Find Your Why包含給每個階段不同的詳細練習、圖解與行動步驟，協助你定位所有大小要事：

 

　　如果我的「為什麼」跟競爭對手的看起來很像該怎麼辦？

　　我可以有不只一個「為什麼」嗎？

　　如果我的工作與我的「為什麼」並不相襯，我該怎麼做？

　　如果我的團隊並不同意我們的「為什麼」該怎麼辦？

 

　　無論你是剛開始第一份工作的新鮮人、一個團隊領導者或是一家公司的CEO，本書中的實戰應用將會協助引導你與團隊一同踏上長遠成就的成功之路。(文/博客來編譯)

Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations.

Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you.

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.

As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.

With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:

* What if my WHY sounds just like my competitor’s?
* Can I have more than one WHY?
* If my work doesn’t match my WHY, what should I do?
* What if my team can’t agree on our WHY?

Whether you’ve just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.

Thank you for joining us as we work together to build a world in which more people start with WHY.

Inspire on!
-- Simon

SIMON SINEK is an optimist, teacher, writer, and worldwide public speaker. His first three books - Start With Why, Leaders Eat Last, and Together is Better - have been national and international bestsellers. His first TED talk, based on Start With Why, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

PETER DOCKER is a former senior Royal Air Force pilot turned leadership consultant and executive coach.

DAVID MEAD has presented to over 80 organizations in a wide variety of industries and co-hosts the Start With Why podcast.