The Four: How Amazon, Apple, Facebook and Google Divided and Conquered the World

　　★地表上最具影響力的四大企業：Amazon、Apple、Facebook和Google經營策略全面解析

　　Amazon、Apple、Facebook和Google正在進行一場史無前例的商業競賽：爭奪第一位登上價值上兆企業的寶座。無論誰第一個踏進勝利的門檻，都將會對我們的經濟、公共政策、消費行為發揮難以估計的巨大影響力。這四間公司是怎麼達到現在的規模的？他們還會發展到什麼程度？其他公司有機會與他們一同競爭嗎？

　　Scott Galloway任教於紐約大學史登商學院，專攻品牌策略與數位行銷，同時是商業智能公司L2的創辦人，沒人比他更了解這四家公司的能力和策略。在本書中，Galloway破除了虛幻的商業神話，直接探問最核心的問題：他們是如何做到全面滲透我們的生活，到了難以切割的程度？

　　Galloway分析了這些公司如何操縱、滿足人類從穴居時代便具有的基礎需求──Amazon掌握了我們狩獵和收集的需求；Apple代表了性吸引力，它的產品已成為財富、成功的徽章；Facebook明白我們對愛、對與他人產生連結的渴望；Google看見了我們對指引和解答的需要──並在速度和範圍上使其他人難以望其項背。

　　無論你想與他們競爭、與他們合作，或者只是想單純在這個由他們掌控的世界裡生活，你都必須了解他們。

　　本書提供了在數位時代勝出的核心要求，書中解析了新興數位經濟的運作模式，以及是什麼關鍵因素使得贏家勝出，更對渴望成為第五巨頭的企業，指出了一條可行的道路。(文/博客來編譯)

　　Amazon, Apple, Google, and Facebook are four of the most influential entities on the planet. Just about everyone knows how they got there. Just about everyone is wrong.
 
　　For all that's been written about The Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
 
　　Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did The Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
 
　　In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of The Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
 
　　Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand The Four.

作者簡介

　　Scott Galloway is a Professor at NYU's Stern School of Business, where he teaches Brand Strategy and Digital Marketing. He is the founder of several firms including L2, Red Envelope and Prophet. In 2012, he was named 'One of the World's 50 Best Business School Professors' by Poets & Quants. He has served on the boards of Eddie Bauer, The New York Times Company, Gateway Computer and Berkeley's Haas School of Business.

　　This is his first book.