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Everybody Lies: What the Internet Can Tell Us About Who We Really are

Everybody Lies: What the Internet Can Tell Us About Who We Really are

數據、謊言與真相:Google資料分析師用大數據揭露人們的真面目

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  • 優惠價:549
  • 優惠期限:2017年12月31日止
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內容簡介

讓大數據為你揭示人性
人們的真實,展露在搜索欄的白色框框裡

  人們或多或少都會說謊,無論對同事、親戚朋友、情人甚至是自己。但當人隱身在網路的虛擬世界,許多平時不願向人傾訴的苦惱,甚至是不曾展現的主觀立場,時常毫無遮掩的表露。依據統計,在二十一世紀初,每日平均有八兆gigabytes的資訊被人們搜索與流轉。這是人類歷史上位曾有過的龐大資訊量,同時,更提供了理解人們的豐富材料,一窺人們的欲望、恐懼與意識。

  作者Seth Stephens-Davidowitz是華頓學院的教授,亦曾是Google資料中心的研究員,長於利用網路大數據資料分析人類的潛藏行為與態度。而這本書,將帶來豐富的研究發現,有日常、趣味的觀察,但同時有些令人擔憂、不安的結果。原來在網路的世界,當我們在社群媒體稱呼另一半為「最棒的」、「最好的朋友」,在網路搜尋最常被輸入的,卻是「混帳」、「惱人的」;又或者當恐怖攻擊發生,從網路訊息觀察,人們焦慮的程度卻並未因此升高。

  結合《精準預測》豐富的資訊分析與《蘋果橘子思考術》跳脫框架的奇想趣味,本書的精彩例子不僅呈現網路世界與當代社會的現狀,反思科技對人類行為產生的影響,更將讓帶給你對於人類心靈的不同認識。(文/博客來編譯)

  Insightful, surprising and with ground-breaking revelations about our society, Everybody Lies exposes the secrets embedded in our internet searches, with a foreword by bestselling author Steven Pinker

  Everybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searches, however, people confess their secrets – about sexless marriages, mental health problems, even racist views. Seth Stephens-Davidowitz, an economist and former Google data scientist, shows that this could just be the most important dataset ever collected.

  This huge database of secrets – unprecedented in human history – offers astonishing, even revolutionary, insights into humankind. Anxiety, for instance, does not increase after a terrorist attack. Crime levels drop when a violent film is released. And racist searches are no higher in Republican areas than in Democrat ones.

  Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our world--provided we ask the right questions. Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.    

  Review

  “This book is about a whole new way of studying the mind . . . an unprecedented peek into people’s psyches . . . Time and again my preconceptions about my country and my species were turned upside-down by Stephens-Davidowitz’s discoveries . . . endlessly fascinating.” (Steven Pinker, author of The Better Angels of Our Nature)

  “Move over Freakonomics. Move over Moneyball. This brilliant book is the best demonstration yet of how big data plus cleverness can illuminate and then move the world. Read it and you’ll see life in a new way.” (Lawrence Summers, President Emeritus and Charles W. Eliot University Professor of Harvard University)

  “Everybody Lies relies on big data to rip the veneer of what we like to think of as our civilized selves. A book that is fascinating, shocking, sometimes horrifying, but above all, revealing.” (Tim Wu, author of The Attention Merchants)

  “Brimming with intriguing anecdotes and counterintuitive facts, Stephens-Davidowitz does his level best to help usher in a new age of human understanding, one digital data point at a time.” (Fortune, Best New Business Books)

  “Freakonomics on steroids—this book shows how big data can give us surprising new answers to important and interesting questions. Seth Stephens-Davidowitz brings data analysis alive in a crisp, witty manner, providing a terrific introduction to how big data is shaping social science.” (Raj Chetty, Professor of Economics at Stanford University)

  “Everybody Lies is a spirited and enthralling examination of the data of our lives. Drawing on a wide variety of revelatory sources, Seth Stephens-Davidowitz will make you cringe, chuckle, and wince at the people you thought we were.” (Christian Rudder, author of Dataclysm)

  “A tour de force—a well-written and entertaining journey through big data that, along the way, happens to put forward an important new perspective on human behavior itself. If you want to understand what’s going on in the world, or even with your friends, this is one book you should read cover to cover.” (Peter Orszag, Managing Director, Lazard and former Director of the Office of Management and Budget)

  “Stephens-Davidowitz, a former data scientist at Google, has spent the last four years poring over Internet search data . . . What he found is that Internet search data might be the Holy Grail when it comes to understanding the true nature of humanity.” (New York Post)

  “Everybody Lies is an astoundingly clever and mischievous exploration of what big data tells us about everyday life.  Seth Stephens-Davidowitz is as good a data storyteller as I have ever met.” (Steven Levitt, co-author, Freakonomics )

  “A whirlwind tour of the modern human psyche using search data as its guide. . . . The empirical findings in Everybody Lies are so intriguing that the book would be a page-turner even if it were structured as a mere laundry list.” (The Economist)
 

作者介紹

作者簡介

  Seth Stephens-Davidowitz is a New York Times op-ed contributor, a visiting lecturer at The Wharton School, and a former Google data scientist. He received a BA in philosophy from Stanford, where he graduated Phi Beta Kappa, and a PhD in economics from Harvard. His research—which uses new, big data sources to uncover hidden behaviors and attitudes—has appeared in the Journal of Public Economics and other prestigious publications. He lives in New York City.
 

詳細資料

  • ISBN:9781408894705
  • 規格:平裝 / 352頁 / 13.5 x 21.6 cm / 普通級 / 全彩印刷 / 初版
  • 出版地:英國

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