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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

  • 作者: Eric Ries
  • 原文出版社:Currency
  • 出版日期:2017/10/17
  • 語言:英文
  • 定價:525
  • 優惠價:399
  • 優惠期限:2018年01月02日止
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內容簡介

《精實創業》作者續作–
以創業精神管理組織,永續創新

  任何企業都應建立一套創新者的管理方法以因應不可測的未來,增加收益、驅動創新並轉型成真正的現代組織,迎接21世紀龐大的機會。

  在《精實創業》中,最小可行產品(MVP)以客戶為中心,上市後根據市場反應決定商品應維持前進或轉向的方法,是目前多數成功創業公司的策略。在The Startup Way中,艾瑞克.萊斯將精實創業的方法規模化,應用在各類型的組織中,像是指標性的跨國企業GE與TOYOTA、科技巨擘Amazon與Facebook及矽谷正崛起的下一世代如Dropbox、Airbnb和Twilio等。

  《精實創業》成書五年以來,艾瑞克.萊斯與上述企業、非營利組織及政府單位合作,制定了一個領導各種規模、任何產業的組織都可以使用的創業管理系統,維持成長並產生長期影響力。書中除了他親自擔任顧問的公司實例分享之外,也有更多獨立應用精實創業方法的企業案例。任何創業者、領導者與組織的一員,都能運用The Startup Way提供的工具與創見增進公司的發展與成長。

  「我見證了艾瑞克.萊斯如何以兼具速度與規模的精實創業法影響一整間大公司。The Startup Way是尋找更快速、持續成長方式的大小企業不可或缺的資源。」–GE副總裁 貝絲.康斯托克(Beth Comstock)(文/博客來編譯)

  Bestselling author, entrepreneur, and Lean Startup founder Eric Ries, author of The Lean Startup, reveals how established corporations and major enterprises can use Lean Startup techniques, energy, and savvy to reinvigorate their company and operations, spark innovation, and drive growth.

  In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur, and founder of the Lean Startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPs), and constantly testing business hypotheses with customers to determine when to persevere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies such as GE, Toyota, and Pitney Bowes to help them become nimbler and more open to change and innovation, in order to spur growth and produce products and services that customers want. In The Startup Way, Ries shares his insights, lessons, stories, challenges, and best practices from his intense collaborations with some of the world’s most innovative and successful companies, as they attempt to change their culture and processes to be faster and smarter at what they do. At GE, Ries’s ideas are codified under the name FastWorks; each company adapts his basic framework and ideas in its own way, to fit its particular organization and industry, as Ries discusses in the book.

  For every company that recognizes its needs to embrace agility and change, and to do so quickly if it is to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.

  Review

  “Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.” -Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, co-author of Scaling Up Excellence, author of The Asshole Survival Guide.

  “Startups are experiments—some are successful, some aren’t, but they’re the best way to bring new ideas to market. So how can a big company become more startup-like…or revive the focus and spirit that birthed it in the first place? Building on his revolutionary lean startup work, but applied to big companies, Ries’ book shows you how.”-Marc Andreessen, co-founder and partner at Andreessen Horowitz

  “I have witnessed firsthand how Eric Ries weaves the impact of lean start up methods with speed and scale into a big company. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow.”-Beth Comstock, vice chair of GE

  “Any leader looking to be on the cutting edge needs to ponder the lessons in this important book. Eric Ries demonstrates once again that the best ideas are both fresh and common sense once presented. An essential blueprint for modern companies—from large corporations to family businesses or nonprofits—for decades to come.” -Lawrence Summers, University Charles W. Eliot professor and former U.S. Treasury Secretary

  “Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.”-Reid Hoffman, co-founder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You

  “Organizations are normally where entrepreneurship goes to die, but Eric Ries has the master plan for breathing new life into them. This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.”-Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg

  “My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that.”—Clay Christensen, Kim B. Clark Professor of Business Administration at Harvard Business School

  “The Startup Way creates a vision and blueprint for a new form of management which combines entrepreneurial and general management skills and practices. The inspirational examples across multiple, diverse organizations show that integrating the highly iterative, experimental mindset and skills of start-ups into established organizations is key to unlocking continuous innovation and sustainable growth… Provides clear and useful guidance for tackling the toughest challenges.”—Kathy Fish, CTO, Procter & Gamble

  “To succeed in the Third Wave, an era where technology will disrupt everything from education to healthcare, companies will need new tools and approaches. Eric Ries provides a road map for companies on how to use entrepreneurial principles to achieve transformational growth.”—Steve Case, former Chairman of AOL Time Warner and author of the New York Times bestseller The Third Wave

  “The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries.” -Brad D. Smith, chairman and CEO of Intuit

  “A fascinating, supremely useful read. On the foundation of his transformational The Lean Startup, Eric Ries has built a compelling case for organizational entrepreneurship to enable continuous transformation at scale. As he convincingly argues, it is not for every organization – only those that hope to survive and succeed in today’s environment.” -General Stanley McChrystal

  “The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes.”—Aaron Levie, co-founder and CEO, Box

  ”If The Startup Way can transform the federal government—and it has—it can transform your company. For everyone who’s thought ’there has to be a better way,’ here’s your proof and a playbook to make it happen.“—Jennifer Pahlka, Founder and Executive Director, Code for America

  ”Big companies are struggling as never before. They need a brand new stem-to-stern game plan, and they get exactly that in Eric Ries’ new book The Startup Way. It keys off The Lean Startup and makes a great leap forward. The game plan Eric suggests is ’not optional’ for our bumbling big outfits. Well done!“-Tom Peters

  “As someone who is deeply committed to the public sector, I was heartened to see that the entrepreneurial principles and practices that Eric Ries describes in his new book, The Startup Way, apply equally effectively to governments and nonprofits, as well as for established for-profit businesses. If you want to visit the future of the modern organization, read this compelling book.”—Gavin Newsom, Lieutenant Governor of California

  ”In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you.“-Arianna Huffington, founder of The Huffington Post and founder and CEO of Thrive Global

  “The American economy relies on a startup culture to create new goods and services, provide job opportunities, and raise living standards. Eric Ries’s The Startup Way provides a compelling roadmap to guide all organizations – old and new, big and small, high-tech and low-tech – to build a startup culture to experiment, iterate and innovate.”-Alan Krueger, Chairman of the President’s Economic Advisers under President Obama and Bendheim Professor of Economics and Public Affairs at Princeton

  “A twenty-first century toolkit that will allow any company to flourish.”–Ron Conway, founder and co-managing partner of SV Angel

  “People tend to associate the term ‘startup’ with a uniqueness that assumes a culture of creativity, innovation, and continuous learning. But as Eric Ries’ shows, you don’t have to fit the mold of a typical Silicon Valley start-up to prioritize learning over perfection, and create a culture where making mistakes is not just accepted, but encouraged. The Startup Way presents a new vision for what a modern company can, and should, look like.” —Reshma Saujani, founder of Girls Who Code

  “In The Startup Way, Eric Ries offers leaders across the public, private and non-profit sectors a road map for managing continuous innovation, regardless of organizational size or complexity. As someone who helped introduce some of these practices to the U.S. government, I’ve seen firsthand the improvement in people’s lives.”—Aneesh Chopra, former U.S. CTO

  “Eric Ries does it again—brilliantly. In his new book, The Startup Way, Ries argues that established businesses need to build a new entrepreneurial capability in order to innovate continuously. Most large companies are missing this fundamental piece of the corporate innovation puzzle. Neglect his advice at your peril.” -Thales Teixeira, Associate Professor of Business Administration at Harvard Business School

  ”A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention.“-Seth Godin, author of Linchpin

  “In The Startup Way, Eric Ries applies the secrets of Silicon Valley to established companies in every industry. The fact is, today, every one of us is in Startup mode. Every leader and aspiring leader should read this eye-opening book.” -Marshall Goldsmith, author of the #1 bestselling Triggers, and What Got You Here Won’t Get You There

  ”Eric brilliantly describes the limitations of old management thinking in a time where competitors bring out new products an order of magnitude faster than legacy companies. The Startup Way describes how to foster entrepreneurial leadership essential to corporate survival in the 21st century.“-Jeff Sutherland, co-creator of Scrum Inc. and author of SCRUM: The Art of Doing Twice the Work in Half the Time

  “Eric Ries shows that entrepreneurial management is a key to success in this fast-changing world. At ING we’ve embedded lean startup principles into the way we innovate, The Startup Way brings new and valuable insights”-Ralph Hamers, CEO of ING Group

  “Eric has done it again! Every company can benefit from these startup principles—and should—because if they don’t, a startup is probably going to drink up all their milkshake. This is the internet revolution and if your company isn’t adapting to The Startup Way, it’s failing.”- Alexis Ohanian, cofounder of Reddit & Initialized Capital, bestselling author of Without Their Permission

  “The most important companies in the world were not built in a day. Companies like Facebook, SpaceX, and AirBnB did not stop after their first successful product. They continued to innovate, even in the face of extreme competition from startups. As a long term investor, I look for companies that can maintain that innovative edge over the course of decades. This book gives the blueprint essential to creating and sustaining that innovative culture regardless of the size of the company.”— Brian Singerman, Partner, Founders Fund

  “There’s a lot of talk about the need for more entrepreneurship in today’s changing economy. But there isn’t a lot of real insight about just what that means. The Startup Way is the toolkit every business needs to make itself both more entrepreneurial and more effective.”—Tim O’Reilly, CEO O’Reilly Media
 

作者介紹

作者簡介

  ERIC RIES is the author of the New York Times bestseller The Lean Startup, which has sold more than 540,000 copies to date. The entrepreneur in residence at Harvard, he consults extensively with companies such as GE, Toyota, and Pitney Bowes to apply lean startup methodology to established businesses. His ideas and work have been written about in every major business publication, and have revolutionized both the startup world and the business world in general.

 
 

詳細資料

  • ISBN:9781524762391
  • 規格:平裝 / 400頁 / 普通級 / 單色印刷 / 初版
  • 出版地:美國

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