The Creative Shopkeeper

　　進軍零售市場最佳指南！搜羅全球最美麗零售店舖，並提供強力策略，讓你的零售之路無往不利！全書更包含五百張以上的超美彩圖！

　　儘管許多預測都悲觀地認為互聯網與電子商務將殺死實體零售，但獨立零售商從未瀕臨危機。雖然大型零售商仍一如以往缺乏原創性，但全球各地新興的獨立零售商正如雨後春筍般蓬勃發展，在世界舞台上充滿活力地發揮自我。

　　快閃店、期間限定店不但創造出新業務，也激勵了舊有品牌，有效的策略運用讓這類店家越來越受歡迎。而為了吸引顧客注意，並創造一個吸引人並能在激烈競爭中脫穎而出的購物環境，精明的店主需要的將是創造力，同時能必須能兼顧預算。

　　這本反映新零售環境的書將提供你所需的一切，從全球各地蒐集來最美麗的零售店舖，讓你體認完美的室內設計如何與成功的營銷方案相結合。多元的案例研究，為店主帶來充滿想像與富經濟效益的解決方案，書中並附有超過500幅以上的精美插圖，是你進軍零售市場的最佳指南。(文/博客來編譯)

Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands.

To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative--and can do so on a budget.

This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes--Props & Icons, Navigation & Choice, Journey & Discovery, Craft & Process, Edit & Abundance, Staging & Scenery, Highlights & Lowlights, Glimpses & Visions, Gestures & Details, and Digital & Graphic--the book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design.