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2018 GIFT

國外正熱

Principles

Principles

橋水聯合基金創辦人
雷‧達里歐人生智慧

《原則/Principles》這本書,是橋水聯合基金創辦雷‧達里歐凝結人生所得出的經營與決策智慧。
被譽為基金天王,比索羅斯都更會賺的他,是如何抵達今天的成就?《原則》不僅是橋水基金的員工守則,也讓人一窺達里歐得以成功的原因何在。出版即獲得各界好評,更迅速賣到缺貨!...more

聚焦趨勢

主宰世界的四騎士
你的生活是否離不開他們?

地表上最具影響力的四大企業,原來,他們能夠全面滲透我們的生活,到了難以切割的程度,因為── 他們精準掌握了人類最原始的欲望與需求,並在速度和範圍都使其他人難以望其項背。如今他們正爭奪成為史上第一個價值上兆企業的寶座,贏家將對我們的經濟、公共政策、消費行為發揮難巨大影響力...more

經典升級

全球熱銷360萬冊《藍海策略》
10年淬煉,強勢回歸

2005年出版的《藍海策略》成為一代商業經典,啟發了一整代的經營者,將視野轉向更廣大的未開發領域中。本書奠基於十年以上的新研究結果,分析了豐富案例,並結合心理、市場研究,整理出關鍵的轉變步驟,方能從紅海市場順利移轉至廣闊藍海...more

職場人看這本

賽門‧西奈克回來了!
帶你找到─讓你燃燒的Why

你有多常早晨起床的第一個念頭是「好不想上班」?如果能夠每天起床都覺得充滿鬥志地迎接工作挑戰,並且在一天結束時,帶著滿足與成就感收工回家。你相信,自己可以成為這樣的人嗎? 以《先問,問什麼》為世界掀起一陣激勵的革命,再出版清晰的實踐指南續作 ,助你找到工作感動源泉!...more

諾貝爾經濟獎揭曉!

Richard H. Thaler榮獲大獎肯定

今年諾貝爾獎的得主為行為經濟學家Richard H. Thaler,他針對人類的心理如何面對經濟決策,將人類的真實性情注入了理論,為經濟學開啟嶄新的領域及發展。知名作品為《不當行為》、《推出你的影響力》不僅是理論,更對於經濟政策與改善你我日常經濟規劃帶來重要貢獻 !

這才是第一本TED Talk官方書!

TED Talk 創辦人親著
世界第一等簡報術

因為 TED Talk,我們猶如親見各種不同領域的精彩人物,分享生命熱情與領悟;也因為 TED Talk,才讓眾人見識到專業簡報做為溝通工具,可以有多巨大的影響力。史上第一次 TED Talk 創辦人親自解析這門專業技藝,以清晰的 5 步驟與豐富的第一手案例,幫助你打造頂尖傳達力!

辦公室舒壓必備!蓋一下降火氣,EQ安全氣囊

壓力可以是生產力和創意的來源,有時候牙一咬就過去了,忍一時更海闊天空─但可別把牙都咬斷啊!職場求生必備,減壓降火氣案頭必備!

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