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Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more
Digital is more than just technology, it s total business transformation. With the growing influence of marketing techno......more
A new and innovative approach to a more inclusive Internet from one of the world’s well-known open web advocates In Incl......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In ord......more
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The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more
The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities.......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
We are living in an experience-driven economy, where the customer’s experience is paramount and even beloved brands risk......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry pr......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
The availability of data analytics has turned the marketing world upside down, but data is only part of the picture. The......more
Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Searchie and host of the Marketin......more
Are you short-changing your digital agency with poor financial management? If you want to grow your profits, to be confi......more
Are you short-changing your digital agency with poor financial management? If you want to grow your profits, to be confi......more
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more
Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevat......more
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In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more
In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how market......more
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored spe......more
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Electronic institutions (EIs), the computational analog of conventional institutions, coordinate the interactions of sof......more
Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who w......more
Transform your organization’s approach to AI with tested frameworks from global leaders AI & Innovation: Best Practices ......more
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Establish a successful online business and grow your customer base Starting an Online Business All-in-One For Dummies is......more
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Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide ......more
Empower your personal life, work, children, business, and humanity to surf the AI wave. As Artificial Intelligence (AI) ......more
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Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to underst......more
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This h......more
Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This h......more
The indisputable fact that the conventional marketing approach is no longer working. To help move us beyond the status q......more
This book is the first to approach collaboration in healthcare from a translational systems science perspective. There i......more
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Organizing in the Digital Age draws on a process-oriented perspective to understand the pervasiveness of digitalization ......more
This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the......more
Frontend developers have to consider many things: browser compatibility, usability, performance, scalability, SEO, and o......more
Exploring social media’s integration with modern society, this text empowers students as social media consumers and crea......more
Exploring social media’s integration with modern society, this text empowers students as social media consumers and crea......more
This book highlights the technological advances that are transforming the future of digital marketing and covers importa......more
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their res......more
Based on the classic adverse selection model, this book sets up the cyber "lemons" market model and analyzes the basic r......more
Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of mu......more
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Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless thes......more
Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers’ privacy concerns with ......more
Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers’ privacy concerns with ......more
There’s so much marketing expertise out there but how should people know what to listen to? How to implement it? Or wher......more
Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a b......more
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A step-by-step, practical guide for business owners to overcome, prevent, and leverage burnout in ways that fuel their g......more
From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice......more
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of......more
The customer changed. And marketers, advertisers and business owners are still playing catch-up in a world where buying ......more
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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the founda......more
The e-commerce industry is growing year by year, with the COVID-19 pandemic having greatly accelerated this process. In ......more
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (......more
Far-reaching technological developments are making a deep impact on societies and economic environments worldwide. With ......more
INSTANT NEW YORK TIMES BESTSELLER - Financial Times Best Book of the Year The "compulsively readable narrative of beauty......more
This book looks at different perspectives on finance and the adoption of digital tools in business. The book discusses k......more
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through a......more
Financial crime is a trillion-dollar industry that is likely to continue to grow exponentially unless new strategies of ......more
Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change......more
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development ......more
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive v......more
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has bec......more
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advi......more
Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and bu......more
Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. The......more
Get your brand off the ’performance plateau’ and learn why using platforms to build your brand can drive both immediate ......more
Get your brand off the ’performance plateau’ and learn why using platforms to build your brand can drive both immediate ......more
Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security,......more
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of......more
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