Named a 2021 Best Book for Ethical Leaders by Notre Dame’s Deloitte Center for Ethical Leadership and a Top Business Title of the Month by the Financial Times
"One of the most enticing and entertaining books I’ve ever read on persuasion." --Adam Grant, #1 New York Times best-selling author of Think Again
"This remarkable book will change the way you see your own potential." --Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell is Human
An original investigation of our hidden power to persuade, and how to wield it wisely.