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Fundamentals of Management 4/e

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  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

The Third Edition combines a focused overview of recent scholarship with a practical approach to key functional areas (planning, organizing, leading, and controlling). To promote active skill-building throughout, the text features new opening incidents, boxed inserts, and closing cases. In addition, the text's brief format gives instructors the flexibility to assign case studies, exercises, and projects from outside sources without sacrificing thorough coverage of the fundamentals in the text. Marginal icons refer students to the Knowledgebank on the Real Deal UpGrade CD-ROM for additional discussion of in-text topics such as motivational techniques, strategies for reducing workplace stress, and ethics. Management Infotech boxes highlight technology in the context of real-world management issues. New! An exceptional suite of multimedia supplements includes the Real Deal UpGrade CD-ROM for students, the HM ClassPrep CD-ROM for instructors, an expanded set of videos designed to spark class discussion, and distance learning support through Blackboard and WebCT.
 

詳細資料

  • ISBN:9780618472420
  • 叢書系列:商管
  • 規格:普通級
  • 出版地:台灣

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