• 今日66折
  • 天天BUY
Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions

  • 定價:2590
  • 優惠價:952461

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期820  
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  The first complete guide to launching a highly visible event marketing campaign

  Practical strategies and resources for achieving greater results!

  Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:

  1.Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding

  2.In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others

  3.An examination of future trends and innovative strategies for increasing attendance

  4.Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers’ "talking points," and listings of media distribution and tracking services

  The Wiley Event Management Series–Series Editor, Dr. Joe Goldblatt, CSEP

  The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management.

 

目錄

Foreword.
Preface.
Introduction to Event Marketing.
Event Promotion, Advertising, and Public Relations.
Electronic Event Marketing Strategies.
Funding the Event Marketing Program.
Marketing Association Meetings, Conferences, Events, and Expositions.
Marketing Corporate Meetings, Products, Services, and Events.
Marketing Festivals, Fairs, and Other Special Events.
Trends in Event Marketing.
Appendix A: Selling Summerville's Celebration to the Press.
Appendix B: Resources.
References.
Index.
 

詳細資料

  • ISBN:9780471401797
  • 叢書系列:觀光
  • 規格:精裝 / 普通級 / 單色印刷 / 初版
  • 出版地:台灣

最近瀏覽商品

 

相關活動

  • 三明治的逆襲!管理者進化術 職力升級單書5折起
 

購物說明

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 三采全書系
  • 臉譜全書系特價5折起

訂閱電子報

想獲得最新商品資訊,請訂閱免費電子報