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Festival and Special Event Management, 4/e

Festival and Special Event Management, 4/e

  • 定價:2320
  • 優惠價:952204

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期734  
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management.

  The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.

  Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town

 

目錄

PART 1: EVENT CONTEXT
Chapter 1: An overview of the event field
Chapter 2: Perspectives on events
Chapter 3: Event impacts and legacies

PART 2: PLANNING
Chapter 4: The strategic planning function
Chapter 5: Conceptualising the event
Chapter 6: Project management for events
Chapter 7: Financial management and events
Chapter 8: Human resource management and events
Chapter 9: Marketing planning for events
Chapter 10: Promotion: Integrated marketing communication for events
Chapter 11: Sponsorship of events
Chapter 12: Sustainable development and events
Chapter 13: Event tourism planning

PART 3: EVEN OPERATIONS AND EVALUATION
Chapter 14: Staging events
Chapter 15: Logistics
Chapter 16: Event evaluation and research
PART 4: LEAGAL, RISK AND OHS MANAGEMENT AND EVALUATION
Chapter 17: Legal issues of event management
Chapter 18: Risk management

Index

 

詳細資料

  • ISBN:9780470812525
  • 叢書系列:觀光
  • 規格:平裝 / 普通級 / 單色印刷 / 初版
  • 出版地:台灣

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