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Hospitality Sales : A Marketing Approach

Hospitality Sales : A Marketing Approach

  • 定價:2120
  • 優惠價:952014

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期671  
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  What it takes to be a leader in hospitality sales-principles and techniques for success what's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality sales: a marketing approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:

  1.presents selling as the vital link between marketing and operations

  2.explains concepts and practices with clear, real-world examples

  3.explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology

  4.provides summaries and discussion questions at the end of each chapter

  5.features a quick-reference glossary of important terms

  Hospitality sales: a marketing approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.

 

目錄

Setting the stage.
Introduction to sales and marketing.
The marketing communication mix.
The players.
Hospitality customers: the buyers.
Hospitality businesses: the suppliers.
Hospitality businesses: more suppliers.
Personal selling and sales management.
Personal selling: the sales process.
Personal selling: the delivery.
Sales management.
Sales and technology: part a management and operations.
Sales and technology: part b the hospitality customer.
Intermediaries and partnerships.
Intermediaries.
Hospitality partnerships.
Glossary.
Index.
 

詳細資料

  • ISBN:9780471296799
  • 叢書系列:餐旅
  • 規格:精裝 / 普通級 / 單色印刷 / 初版
  • 出版地:台灣

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