• 今日66折
  • 天天BUY
Festival and Special Event Management, 5/e

Festival and Special Event Management, 5/e

  • 定價:2880
  • 優惠價:952736

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期912  
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
 

目錄

PART 1 EVENT CONTEXT
Chapter 1 An overview of the event field
Chapter 2 Perspectives on events
Chapter 3 Event impacts and legacies

PART 2 PLANNING
Chapter 4 The strategic planning function
Chapter 5 Conceptualising the event
Chapter 6 Project management for events
Chapter 7 Financial management and events
Chapter 8 Human resource management and events
Chapter 9 Marketing planning for events
Chapter 10 Promotion: integrated marketing communication for events
Chapter 11 Sponsorship of special events
Chapter 12 Sustainable event management
Chapter 13 Event tourism planning

PART 3 EVENT OPERATIONS AND EVALUATION
Chapter 14 Staging events
Chapter 15 Logistics
Chapter 16 Event evaluation and research

PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION
Chapter 17 Legal issues of event management
Chapter 18 Risk management

 

詳細資料

  • ISBN:9781742164618
  • 叢書系列:餐旅
  • 規格:平裝 / 584頁 / 16k / 19 x 26 x 2.92 cm / 普通級 / 單色印刷 / 初版
  • 出版地:台灣

最近瀏覽商品

 

相關活動

  • 學思達教學法 × 薩提爾對話,讓教室成為沒有邊界的舞台。
 

購物說明

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 2020 防疫展
  • 即將截止!三采兒童國際書展66折起
  • 2020 大學出版社聯展

訂閱電子報

想獲得最新商品資訊,請訂閱免費電子報