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Business Dynamics:Systems Thinking and Modeling for a Complex World with CD-ROM

Business Dynamics:Systems Thinking and Modeling for a Complex World with CD-ROM

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  • 優惠價:951188
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  • 臺灣與離島
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  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  1.Incorporates a modeling approach: Modeling and models help students learn to visualize a business organization through structures and policies that create dynamics and regulate performance. Students gain a better understanding of how an organization's performance is related to its internal structure and operating policies'as well as to the operating policies of its customers, competitors, and suppliers.

  2.Offers role-playing experiential exercises: The book offers diverse modes of learning, including role-playing exercises. This 'active learning' approach engages students, vitalizes the subject matter, and helps develop students' abilities to 'think on their feet.'

  3.Utilizes case studies depicting real companies throughout: Case studies of successful design and implementation strategies are used to illustrate systems dynamics principles. This approach offers both realism and proof of the effectiveness of system dynamics principles when applied, in a practical fashion, to real business problems and situations.

  4.Emphasizes the use and construction of simulation models and flight simulation exercises: Simulation models and flight simulators are used to develop principles of policy design. This permits both the exploration and the understanding of such complex issues as fluctuating sales, production and earnings, market growth and stagnation, the diffusion of new technologies, the use and reliability of forecasts, and the rationality of business decision-making.

作者簡介

John D. Sterman

  現職:Sloan School of Management of the Massachusetts Institute of Technology

 

目錄

PART I: PERSPECTIVE AND PROCESS
Ch 1 Learning In and About Complex Systems
Ch 2 System Dynamics In Action
Ch 3 The Modeling Process
Ch 4 Structure and Behavior of Dynamic Systems

PART II: TOOLS FOR SYSTEMS THINKING
Ch 5 Causal Loop Diagrams
Ch 6 Stocks and Flows
Ch 7 Dynamics of Stocks and Flows
Ch 8 Closing the Loop: Dynamics of Simple Structures

PART III: THE DYNAMICS OF GROWTH
Ch 9 S-Shaped Growth: Epidemics, Innovation Diffusion, and the Growth of New Products
Ch10 Path Dependence and Positive Feedback

PART IV: TOOLS FOR MODELING DYNAMIC SYSTEMS
Ch11 Delays
Ch12 Coflows and Aging Chains
Ch13 Modeling Decision Making
Ch14 Forming Nonlinear Relationships
Ch15 Modeling Human Behavior: Bounded Rationality or Rational Expectations?
Ch16 Forecasts and Fudge Factors: Modeling Expectation Formation

PART V: INSTABILITY AND OSCILLATION
Ch17 Supply Chains and the Origin of Oscillations
Ch18 The Manufacturing Supply Chain
Ch19 The Labor Supply Chain and the Origin of Business Cycles
Ch20 The Invisible Hand Sometimes Shakes: Commodity Cycles

PART VI: MODEL TESTING
Ch21 Truth and Beauty: Validation and Model Testing

PART VII: COMMENCEMENT
Ch22 Challenges for the Future

 

詳細資料

  • ISBN:9780071179898
  • 規格:平裝 / 768頁 / 普通級 / 單色印刷 / 初版
  • 出版地:台灣

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