• 今日66折
  • 天天BUY
Global Marketing Management(8版)

Global Marketing Management(8版)

  • 定價:1200
  • 優惠價:951140
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  1.Chapter on Global emarketing:
  Students see impact of e-commerce on global marketing.

  2.Cases—Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc.:
  Provides students with new cases and teaching notes that refresh and update course.

  3.The experience and insight of a distinguished advisory board:
  Students learn what is happening in real practice.

  4.Cases:
  Cover consumer, industrial, low tech and high tech, product and services marketing.

  5.A unique appendix—Identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020:
  Students can incorporate the latest economic data in decision making.

作者簡介

Warren J. Keegan

  現職:Pace University

 

目錄

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Introduction to Global Marketing

PART II: THE GLOBAL MARKETING ENVIRONMENT
Ch 2 The Global Economic Environment
Ch 3 The Political, Legal, and Regulatory Environments of Global Marketing
Ch 4 The Global Cultural Environment

PART III: ANALYZING AND TARGETING GLOBAL MARKET OPPORTUNTIES
Ch 5 Global Customers
Ch 6 Global Marketing Information Systems and Research
Ch 7 Segmentation, Targeting, and Positioning

PART IV: GLOBAL MARKETING STRATEGY
Ch 8 Global Entry and Expansion Strategies
Ch 9 Competitive Analysis and Strategy

PART V: CREATING GLOBAL MARKETING PROGRAMS
Ch10 Product Decisions
Ch11 Pricing Decisions
Ch12 Global Marketing Channels
Ch13 Global Integrated Marketing Communications

PART VI: MANAGING THE GLOBAL MARKETING PROGRAM
Ch14 Global Organization and Leadership: Managing the Global Marketing Effort
Ch15 Global Corporate Social Responsibility and Environmental Sustainability
Ch16 The Future of Global Marketing

 

詳細資料

  • ISBN:9780273768685
  • 叢書系列:國際行銷管理
  • 規格:平裝 / 480頁 / 普通級 / 單色印刷 / 8版
  • 出版地:台灣

最近瀏覽商品

 

相關活動

  • 現在開始克服論文焦慮,助(祝)你順利畢業《如何撰寫畢業論文:給人文學科研究生的建議》
 

購物說明

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 聯經45周年慶
  • 圓神暢銷書展

訂閱電子報

想獲得最新商品資訊,請訂閱免費電子報