• 每日一句
  • 今日66折
  • 天天BUY
Public Relations:Strategies and Tactics (GE) 11/e

Public Relations:Strategies and Tactics (GE) 11/e

  • 定價:1360
  • 優惠價:951292
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  1.Offers a How-To Approach - This edition gives students the tools to figure out strategies and tactics. It teaches them to do an entire program plan in Part 2, but also follows up with Part 4 containing chapters on such tactics as how to develop a website, write an online news release, write a radio and TV public service announcement, organize a news conference, prepare clients for media interviews, plan banquets, and organize promotional events.

  2.Provides “On the Job” Information -On the Job boxes provide insight into the profession. Types of On the Job boxes include A Multicultural World, Insights, and Ethics.

  3.Offers Case Studies - PR Casebooks focus on today’s issues and current controversies. They examine the public relations campaigns of well-known companies, institutions, and individuals to manage competition, conflict, and crisis. New case studies in this edition include the Fifty Shades of Travel Promotion as well as case studies about 7-Eleven and IBM.

  4.Focuses on Ethics and Multiculturalism - Features on real-life situations ask readers to decide what is morally and professionally correct in a particular situation. This edition, unlike other texts, devotes an entire chapter to how to understand and communicate with diverse, multicultural audiences whether it be Hispanics, the LGBT community, or Muslims.
 

作者介紹

作者簡介

Dennis L. Wilcox

  現職:

  San Jose State University

Glen T. Cameron

  現職:

  University of Missouri

Bryan H. Reber

  現職:

  University of Georgia
 

目錄

PARTI:ROLE
Ch1DefiningPublicRelations
Ch2TheEvolutionandHistoryofPublicRelations
Ch3EthicalConsiderationsandtheRoleofRelations
Ch4ThePublicofPublicRelations

PARTII:PROCESS
Ch5TheRoleandScopeofResearchinPublicRelations
Ch6ThePublicRelationsProcess
Ch7CommunicationConceptsandPracticeinPublicRelations
Ch8EvaluationandMeasurementofPublicRelationsPrograms

PARTIII:STRATEGY
Ch9PublicOpinion:Role,Scope,andImplication
Ch10ConflictManagementandCrisisCommunication
Ch11Audiences
Ch12LawsandApplications

PARTIV:TACTICS
Ch13InternetandSocialMedia:Role&ScopeinPublicRelations
Ch14MediaRelationsManagement:PrintMedia
Ch15MediaRelationsManagement:ElectronicMedia
Ch16EventManagement

PARTV:APPLICATION
Ch17CommunicatingCorporateAffairs
Ch18PublicRelationsinEntertainment,Sports,andTourism
Ch19PublicRelationsinGovernment
Ch20GlobalPublicRelationsinaninterdependentWorld
Ch21PublicRelationsinNonprofit,Health,andEducationSectors
 

詳細資料

  • ISBN:9781292056586
  • 叢書系列:公共關係
  • 規格:平裝 / 624頁 / 21 x 14.8 x 1.5 cm / 普通級 / 單色印刷 / 11版
  • 出版地:台灣

最近瀏覽商品

 

相關活動

  • NAGEE島國畫限量簽名版│台灣派大集結!最佳台灣意識啟蒙讀物
 

購物說明

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 2019寶瓶文化全書系展,單書79折,任選2本75折
  • 【我的老派作風│二書75折】越是老派,越是純真

訂閱電子報

想獲得最新商品資訊,請訂閱免費電子報