TYPOFORM ZOO

Contents

A  ALLIGATOR: Charley the singing alligator
B  BEAR: The bear in the cage
C  CAT: The homeless cat
D  DOG: Fat dog
E  ELEPHANT: If
F  FLAMINGO: Love
G  GOAT: A date with snow
H  HIPPOPOTAMUS: A pink hippon in our swimming poot
I  IBIS: Thought
J  JOCKO: How to make a swing
K  KINE: Wild kine
L  LION: Gruesome lion
M  MONKEY: New baby
N  NYLGHAU: Nobody
O  OPTOPUS: I saw a dancing optopus
P  PIG: Lazy pig
Q  QUAIL: Talking quail
R  RABBIT: Who ordered the carrot
S  SALMON: Have fun
T  TURTLE: Friends
U  UNICORN: The flying unicorn
V  VIPER: Long viper
W  WOLF
X  X-LARGE BIRD: Hope
Y  YAK: Story of yak
Z  ZEBRA: Who painted on me

序

　　Paul Rand once wrote: “Typography is an art. Good typography is Art.” Typography is the art of designing with type. To me, type becomes a magical tool capable of expressing any subject matter through emotions and expressions. These expressions and emotions that can be conveyed through typographic forms are unlimited.

　　Expressive typography now offers a refreshing and vibrant take on graphic design where the relationship between type, image and message is a close-knit one. This book is about using type as an image – makes the painting of the more abstract characters become an art form.

　　The resulting works convey a specific message and also evoke connotative images. It offers to the viewer a more intimate and expressive connection. The response is hence  emotional and also to encourage personal creative processes and self-reliance.