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Leadership Communication(4版)

Leadership Communication(4版)

  • 定價:1100
  • 優惠價:951045
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  Leadership Communication is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. The content in this text is based on the author’s years of experience working as a consultant and teaching and coaching in professional communication at all levels inside and outside of the university and on the lastest research on communication and leadership.

  NEW FEATURES

  1. NEW! Expanded Coverage of Social Media

  2. All new content on the history and evolution of organizations

  3. NEW! Case Studies for Each Chapter

  4. UPDATED! Self-Assessments

  5. Streamlined Organization for improved teaching and learning—With thoughtful edits and a reorganized structure, the fourth edition is organized in two sections—Core Leadership Communication, and Group and Organizational Leadership Communication to appeal to leaders in all disciplines.
 

作者介紹

作者簡介

Deborah J. Barrett


  現職:Rice University
 

目錄

SECTION I: CORE LEADERSHIP COMMUNICATION
Ch 1 What Is Leadership Communication?
Ch 2 Leadership Communication Purpose, Strategy, and Structure
Ch 3 The Language of Leaders
Ch 4 Using Social Media and Creating Other Leadership Correspondence
Ch 5 Creating Leadership Documents and Reports
Ch 6 Leadership Presentation in Person and Online
Ch 7 Graphics with a Leadership Edge
Ch 8 Emotional Intelligence and Interpersonal Skills for Leaders
Ch 9 Diversity and Intercultural Communication

SECTION II: GROUP AND ORGANIZATIONAL LEADERSHIP COMMUNICATION
Ch10 High-Performing Team Leadership
Ch11 Meetings Leadership and Productivity
Ch12 Leadership Communication in an Organizational Context
Ch13 Transformational Leadership Through Effective Internal Communication
Ch14 Leadership Through Effective External Relations
 

詳細資料

  • ISBN:9781259010583
  • 叢書系列:領導
  • 規格:平裝 / 428頁 / 普通級 / 單色印刷 / 4版
  • 出版地:台灣

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