客服公告:5/23(四)客服中心18:00pm後,進行系統維護,電話客服將暫停服務。詳情

  • 今日66折
  • 天天BUY
E-COMMERCE 2016 12/E (G-PIE)

E-COMMERCE 2016 12/E (G-PIE)

  • 定價:1300
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  For undergraduate and graduate courses in business.

  Understanding The Vast And Expanding Field of E-Commerce

  Laudon’s E-Commerce 2016: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

  In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

本書特色

  Pedagogical Aids Help Students See Concepts in Action

  .NEW! Text, data, figures, and tables reflect up-to-the-minute developments in e-commerce.

  .NEW! Chapter-Opening Cases: In order to help students see how the topics they’re going to read work in the real world, each chapter opens with a case about a leading e-commerce company. These cases relate the key objectives of the chapter to a real-life e-commerce business venture. Cases include:

  。The influence of on-demand services such as Uber and wearable technology like Apple Watch (Chapter 3)

  。YouTube TrueView online video ads (Chapter 6)

  。Twitter’s struggles to make its business model work and be profitable (Chapter 2)

  .NEW! Insight Oncase studies contain real-world themes of technology, business, and society. The new and updated studies provide students with a rich understanding of e-commerce and up-to-date coverage of leading controversies and developments.

  。NEW! Insight on Technology cases explore the impact of changes in technology on business models used in the online music industry (Chapter 2), study Ford’s use of 3D mobile advertising (Chapter 7), and weigh the triumph of HTML5 over Adobe Flash (Chapter 3).

  。NEW! Insight on Society cases cover the Ashley Madison data breach and aftermath (Chapter 5), go in-depth on the Millennial generation (Chapter 9), bring to light Internet surveillance in the U.S and around the world (Chapter 3), and discuss Foursquare and the privacy implications stemming from its efforts to monetize user location data (Chapter 2).

  。NEW! An Insight on Business case explores Simply Measured, a social media analytics company (Chapter 7).

  .UPDATED! Chapter-Closing Case Studies: Each chapter concludes with a case study based on a real-world organization, including Pinterest’s launch of Buyable Pins and the shift of focus from search to social sharing (Chapter 1). These cases help refresh students’ understanding of chapter concepts by having them apply their knowledge to concrete problems and scenarios.

  .Projects at the end of each chapter encourage students to apply chapter concepts using higher-level evaluation skills. Many of these projects make use of the Internet and require students to present their findings in an oral presentation or written report. For example, students may be asked to evaluate publicly available information about a company’s financials at the SEC website, assess payment system options for companies across international boundaries, and/or search for the top ten cookies and the sites they are from on their own computer.

  .NEW! Infographics: A variety of additional infographics throughout the book provide a more visual and intuitive access to concepts and information. Infographics make it easier to see and remember patterns and relationships than traditional charts and graphs.

  .NEW! Additional video cases have been added to each chapter:
  。Chapter 1. The Importance of the Internet for E-commerce
  。Chapter 2. Twitter for Business
  。Chapter 3. How Freshdesk Uses Amazon Web Services
  。Chapter 4. WL Gore Expands Using Demandware
  。Chapter 5. Apple Pay vs. Google Wallet vs. PayPal
  。Chapter 6. Pandora’s Recommendation System
  。Chapter 7. Pinterest Users Engage with Sephora
  。Chapter 8. The Right to Be Forgotten
  。Chapter 9. Amazon Echo
  。Chapter 10. Vox Media
  。Chapter 11. Facebook Graph Search
  。Chapter 12. Walmart Retail Link
 

目錄

Ch1: The Revolution Is Just Beginning
Ch2: E-commerce Business Models and Concepts
Ch3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Ch4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Ch5: E-commerce Security and Payment Systems
Ch6: E-commerce Marketing and Advertising Concepts
Ch7: Social, Mobile, and Local Marketing
Ch8: Ethical, Social, and Political Issues in E-commerce
Ch9: Online Retailing and Services
Ch10: Online Content and Media
Ch11: Social Networks, Auctions, and Portals
Ch12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
 

詳細資料

  • ISBN:9781292109961
  • 叢書系列:大學資訊
  • 規格:平裝 / 912頁 / 17 x 23 x 4.56 cm / 普通級 / 全彩印刷 / 初版
  • 出版地:台灣

最近瀏覽商品

 

相關活動

  • 高階簡明策略書,頂級諮詢顧問分享企業家們需要的增長─《增長的策略地圖》
 

購物說明

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 三采全書系
  • 大是文化全書系

訂閱電子報

想獲得最新商品資訊,請訂閱免費電子報