• 今日66折
  • 天天BUY
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases(21版)

  • 定價:1360
  • 優惠價:951292
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  1.Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.   

  2.Emphasis on company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.

  3.Content tightly linked to the 31 high-interest cases, most of which are written by the text authors.

  4.Mainstream, balanced treatment of the latest developments in theory and practice of strategy.
 

作者介紹

作者簡介

Arthur A. Thompson

 
  現職:The University of Alabama

Margaret A. Peteraf

  現職:Dartmouth College

John E. Gamble

  現職:University of South Alabama

A. J. Strickland III

  現職:The University of Alabama
 

目錄

PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY

Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Company's External Environment
Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy: Diversification and the Multibusiness Company
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
Ch11 Managing Internal Operations: Actions that Promote Good Strategy Execution
Ch12 Corporate Culture and Leadership: Keys to Good Strategy Execution

PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
 

詳細資料

  • ISBN:9781259921995
  • 叢書系列:策略管理
  • 規格:平裝 / 370頁 / 普通級 / 單色印刷 / 21版
  • 出版地:台灣

最近瀏覽商品

 

相關活動

  • 【來看戲吧!】歌舞伎‧狂言‧落語‧寶塚,日本舞台表演藝術書展
 

購物說明

若您具有法人身份為常態性且大量購書者,或有特殊作業需求,建議您可洽詢「企業採購」。 

退換貨說明 

會員所購買的商品均享有到貨十天的猶豫期(含例假日)。退回之商品必須於猶豫期內寄回。 

辦理退換貨時,商品必須是全新狀態與完整包裝(請注意保持商品本體、配件、贈品、保證書、原廠包裝及所有附隨文件或資料的完整性,切勿缺漏任何配件或損毀原廠外盒)。退回商品無法回復原狀者,恐將影響退貨權益或需負擔部分費用。 

訂購本商品前請務必詳閱商品退換貨原則 

  • 曾經放棄的也能學回來!
  • 找到你真心愛的手作良品

訂閱電子報

想獲得最新商品資訊,請訂閱免費電子報