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Understanding Business(12版)

Understanding Business(12版)

  • 定價:1320
  • 優惠價:951254
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  1.Enhances your Teaching--The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs.

  2.Accessible to All--This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability.
 

作者介紹

作者簡介

William G. Nickels


  現職:University of Maryland

James M. McHugh

  現職:St. Louis Community College at Forest Park

Susan M. McHugh

  現職:Applied Learning Systems
 

目錄

PART I: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS
Ch 1 Taking Risks and Making Profits within the Dynamic Business Environment
Ch 2 Understanding Economics and How It Affects Business
Ch 3 Doing Business in Global Markets
Ch 4 Demanding Ethical and Socially Responsible Behavior

PART II: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS
Ch 5 How to Form a Business
Ch 6 Entrepreneurship and Starting a Small Business

PART III: BUSINESS MANAGEMENT: EMPOWERING EMPLOYEES TO SATISFY CUSTOMERS
Ch 7 Management and Leadership
Ch 8 Structuring Organizations for Today’s Challenges
Ch 9 Production and Operations Management

PART IV: MANAGEMENT OF HUMAN RESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES
Ch10 Motivating Employees
Ch11 Human Resource Management: Finding and Keeping the Best Employees
Ch12 Dealing with Union and Employee-Management Issues

PART V: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS
Ch13 Marketing: Helping Buyers Buy
Ch14 Developing and Pricing Goods and Services
Ch15 Distributing Products
Ch16 Using Effective Promotions

PART VI: MANAGING FINANCIAL RESOURCES
Ch17 Understanding Accounting and Financial Information
Ch18 Financial Management
Ch19 Using Securities Markets for Financing and Investing Opportunities
Ch20 Money, Financial Institutions, and the Federal Reserve
 

詳細資料

  • ISBN:9781260092332
  • 叢書系列:企業概論
  • 規格:平裝 / 641頁 / 21.6 x 27.7 x 2.1 cm / 普通級 / 全彩印刷 / 12版
  • 出版地:台灣

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