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Entrepreneurship: The Art, Science, and Process for Success 3e

Entrepreneurship: The Art, Science, and Process for Success 3e

  • 定價:1150
  • 優惠價:951093
  • 再折扣9/27-9/28讀書日 圖書雜誌、設計文具結帳滿699享95折
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  1.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business.

  2.Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.  By the end of the book, students have crafted their own business plans.
 

作者介紹

作者簡介

Charles E. Bamford


  現職:University of Notre Dame
  Duke University

Garry D. Bruton

  現職:Texas Christian University
 

目錄

PART I: LAYING THE GROUNDWORK FOR YOUR BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individual Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation

PART II: Due Diligence on the Business Idea
Ch 4 External Analysis
Ch 5 Business Mission and Strategy

PART III: ESTABLISHING A FINANCIAL FOUNDATION
Ch 6 Analyzing Cash Flow and Other Financial Information
Ch 7 Financing and Accounting
Ch 8 BUSINESS & Financial Analysis

PART IV: BUILDING THE BUSINESS
Ch 9 Legal Issue With A New Busniess
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations

PART V: Important Issue For Entrepreneurs
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business

PART VI: MINI CASES
 

詳細資料

  • ISBN:9781260085365
  • 叢書系列:創業管理
  • 規格:平裝 / 309頁 / 21.6 x 27.7 x 1.1 cm / 普通級 / 全彩印刷 / 3版
  • 出版地:台灣

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