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Global Business Today (11版)

Global Business Today (11版)

  • 定價:1280
  • 優惠價:951216
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
載入中...
 

內容簡介

  The success of the first ten editions of Global Business Today (and its longer, more in-depth textbook option and companion, International Business, now in the 12th edition) was based in part on the incorporation of leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, our goals for the 11th edition have focused on the following:

  1. Incorporate new insights from scholarly research.
  2. Make sure the content covers all appropriate issues.
  3. Make sure the text is up-to-date with current events, statistics, and examples.
  4. Add new and insightful opening and closing cases in most chapters.
  5. Incorporate value-added global EDGETM features in every chapter.
  6. Connect every chapter to a focus on managerial implications.
  As part of the overall revision process, changes have been made to every chapter in the book.

  All statistics have been updated to incorporate the most recently available data. Currency is maintained through the integration of Connect and global EDGETM feature in every chapter.
 

作者介紹

作者簡介

Charles W. L. Hill


  現職:University of Washington

G. Tomas M. Hult

  現職:Michigan State University
 

目錄

PART I: INTRODUCTION AND OVERVIEW
Ch 1 Globalization

PART II: NATIONAL DIFFERENCES
Ch 2 National Differences in Political, Economic, and Legal Systems
Ch 3 National Differences in Economic Development
Ch 4 Differences in Culture
Ch 5 Ethics, Corporate Social Responsibility, and Sustainability

PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT
Ch 6 International Trade Theory
Ch 7 Government Policy and International Trade
Ch 8 Foreign Direct Investment
Ch 9 Regional Economic Integration

PART IV: THE GLOBAL MONETARY SYSTEM
Ch10 The Foreign Exchange Market
Ch11 The International Monetary System

PART V: THE STRATEGY OF INTERNATIONAL BUSINESS
Ch12 The Strategy of International Business
Ch13 Entering Developed and Emerging Markets

PART VI: INTERNATIONAL BUSINESS FUNCTIONS
Ch14 Exporting, Importing, and Countertrade
Ch15 Global Production and Supply Chain Management
Ch16 Global Marketing and Business Analytics
Ch17 Global Human Resource Management
 

詳細資料

  • ISBN:9781260565812
  • 叢書系列:國際企業管理
  • 規格:平裝 / 530頁 / 21.5 x 27.6 x 2.65 cm / 普通級 / 全彩印刷 / 11版
  • 出版地:台灣

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