New Products Management (12版)

PART I: OPPORTUNITY IDENTIFICATION AND SELECTION
Ch 1 The Strategic Elements of Product Development
Ch 2 The New Products Process
Ch 3 Opportunity Identifcation and Selection: Strategic Planning for New Products

PART II: CONCEPT GENERATION
Ch 4 The Product Concept and Ready-Made New Product Ideas
Ch 5 New Product Ideas: The Problem Find-Solve Approach
Ch 6 New Product Ideas: Analytical Attribute Approaches

PART III: CONCEPT/PROJECT EVALUATION
Ch 7 Concept Evaluation and Testing
Ch 8 The Full Screen
Ch 9 Sales Forecasting and Financial Analysis
Ch10 Product Protocol

PART IV: DEVELOPMENT
Ch11 Design
Ch12 Development Team Management
Ch13 Product Use Testing

PART V: LAUNCH
Ch14 Strategic Launch Planning
Ch15 Implementation of the Strategic Plan
Ch16 Market Testing
Ch17 Launch Management
Ch18 Public Policy Issues

Appendix A: Sources of Ideas Already Generated
Appendix B: Other Techniques of Concept Generation