大展覽（英文版）

Following in the steps of Grand Stand and Grand Stand 2，the latest publication in this series，Grand Stand 3，brings readers up to date on current developments in the fast-paced world of stand design．The design of trade fair stands has become increasingly important to exhibiting organisations，and today’s designers are playing an essential role in integrating brand identity into fascinating corporate presentations．The scenographic design of space and the creation of a stimulating atmosphere are crucial in shaping human experience．

Covering 512 papes，the book encompasses 145 remarkable trade fair environments from around the world—successful designs ranging from small booths to multi-level structures，all of which have gradded the attention of visitors to major commercial events within the past three years．Featured stands include those by Atelier Markgraph，D’art Designv，nendo，Patricia Urquiola，Stefan Zwicky and UNStudio，and presented brands such as Andi，Diesel，HSBC，Nike，Mercedes-Benz，Reebok，Samsung，Sony，and many more．

Grand Stand 3 is divided into nine categories:Apparel，Architectural Products，Consumer Products，Electronics，Interior Products，Lighting，Mobility，Services and Shoes & Accessories．Eash stand is presented by a description of the design，project credits，photography and a designer profile．Floor plans，sections，sketches，detail drawings，renderings and construction photos explain the design processes from concept to execution．Completing the book is an index that provides contact details of architects，design studios，brand agencies and stand builders，making Grand Stand 3 an indispensable source of information as well as inspiration．