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Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

  • 作者: Herbold, Robert J.
  • 原文出版社:McGraw-Hill
  • 出版日期:2007/03/09
  • 語言:英文
  • 定價:978
運送方式:
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖、全球
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
    香港、澳門、新加坡、馬來西亞
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內容簡介

  你一定沒想過,成功是企業的致命弱點。

  它可以摧毀一個組織或一個人洞悉改變的能力,同時還會破壞打破現狀的動力。組織和人會被各種因循的做法與思維給絆住。這種成功的後遺症是個人及組織所面臨的最嚴重問題。

  本書作者、同時也是微軟前營運長赫柏德將告訴你如何避開九大陷阱,讓成功變得可大可久。這位曾在寶鹼公司擁有26年資歷的老手,教你如何幫助企業遠離傲慢自大,以及疏忽,維持成長動能,保有市場上的地位。赫柏德舉知名企業為例,針對這九大陷阱反覆舉證,是確保企業歷久不衰的最佳讀物。

中文版《成功的毒蘋果:頂尖企業保持不最地位的9個提醒》由麥格羅希爾出版。

The former COO of Microsoft reveals the secrets to staying great

  Success can be a serious business vulnerability! General Motors, IBM, Kodak, Rubbermaid-these are just a few examples of top companies that became complacent and bloated. To sustain their success, they should have been uncovering fresh approaches, improving their products and services, and staying lean and agile.

  In Seduced by Success, Robert Herbold shows you and your company how to become successful and stay that way by avoiding the nine biggest success traps. The book features multiple examples of successful companies that succumbed to problems as well as examples of companies that overcame them. This provocative, thought-leading guide explains why “defending yesterday” is a prescription for failure. You'll learn how and why both you and your organization must constantly experiment with new ideas, processes, and business models to remain relevant.

The Nine Traps Every Successful Organization Must Avoid:

★Neglect: Sticking with yesterday's business model
★Pride: Letting products and services become second rate
★Boredom: Clinging to your once successful branding
★Complexity: Letting processes run the business
★Bloat: Losing agility
★Mediocrity: Allowing subpar performance to persist
★Lethargy: Nurturing a retirement home culture
★Timidity: Permitting turf battles and infighting
★Vagueness: Schizophrenic communication

Author Description

  Robert J. Herbold is the former executive vice president and chief operating officer of Microsoft Corporation. Prior to that, he was with Procter & Gamble Company for 26 years. Herbold is the managing director of Herbold Group, LLC, a consulting firm, and is a sought-after guest speaker.

 

詳細資料

  • ISBN:0071481834
  • 規格:精裝 / 326頁 / 2.5 x 15.9 x 23.5 cm / 普通級

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