Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

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  • 從手邊小事到全球金融政策,人們可以作更好的選擇,只需要輕輕推促。


    「人們常常會作很糟的選擇,在事後回顧時又往往對此困惑不已」。最大的原因就在一件事:慣性。 有些人也許玩過一個遊戲,在卡片或畫面上,用各種的顏色,寫上「綠色」、「藍色」、「紅色」、「黃色」等字樣,但用的顏色和字面並不相同,比如用黃色寫上「紅色」兩字、用橘色寫上「藍色」兩字等等。一 more
  • 以六大原則訂定一個選擇平台,將所有人事物輕推往正確的方向!


    「人們常常會作很糟的選擇,在事後回顧時又往往對此困惑不已」。最大的原因就在一件事:慣性。 有些人也許玩過一個遊戲,在卡片或畫面上,用各種的顏色,寫上「綠色」、「藍色」、「紅色」、「黃色」等字樣,但用的顏色和字面並不相同,比如用黃色寫上「紅色」兩字、用橘色寫上「藍色」兩字等等。一 more


From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking, Fast and Slow

* More than 1.5 million copies sold
* New York Times bestseller
* Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.



Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government, Wiser: Getting Beyond Groupthink to Make Groups Smarter, The World According to Star Wars, and Impeachment: A Citizen’s Guide. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, the social sciences, law, or theology.



  • ISBN:9780143115267
  • 規格:平裝 / 312頁 / 21.6 x 14 x 2.3 cm / 普通級
  • 出版地:美國




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