Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their audio book, they tell stories about real companies facing real challenges, and tell listeners how to apply "the knack" to their own businesses.
Brodsky and Burlingham offer essential advice such as:
�繚 Follow the numbers-that's the best way to spot problems before they become life threatening
�繚 Don't get so close to the problem that you lose all perspective
Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach.