Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Scenario Planning - Revised and Updated: The Link Between Future and Strategy

  • 定價:5399

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3期0利率每期17996期0利率每期899
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  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

 

作者簡介

MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or co-author of more than a dozen books, including The MeWe Generation (Bookhouse Publishing 2005) and Beyond Mobile (Palgrave Macmillan, 2002). He holds a doctoral degree in business administration and specializes in strategic management in turbulent business environments.

HANS BANDHOLD is a senior partner at Kairos Future and head of its strategy division. He has a broad experience of helping public and private organizations with future analysis and strategic orientation. Hans is the architect behind TAIDA-Lab, a unique setting where executives together with future strategists identify and evaluate strategies that meet future demands. He is also a frequent speaker and teacher within the area of scenario planning.

 

詳細資料

  • ISBN:9780230579194
  • 規格:精裝 / 204頁 / 23.6 x 16.5 x 2 cm / 普通級 / 再版
  • 出版地:美國

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