Cut and Fold Techniques for Promotional Materials

　　本書提供易於遵循的裁切和折疊材料的技術與方法。在超過40個引人注目裁切折頁印刷設計和插圖的作品範例中，為市場行銷專業人員於推廣和宣傳以及設計系學生加強他們的技術和啟發性的精華指南。作者...保羅•傑克森(Paul Jackson)在英國、德國、比利時、美國、加拿大和以色列等國家的大學一級設計課程教授紙工藝品的折疊技術；同時出版紙工藝品的相關書籍超過30本以及為NIKE(耐吉)和Siemens(西門子)等公司的相關技術顧問。

Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time.
Following the elegant, easy-to-follow style of Paul Jackson''s other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.