Now...Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market

Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this audiobook distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to: ☩ Become a great leader-and get extraordinary results from everyone around you ☩ Develop a great business plan-and structure your company to maximize every resource ☩ Surround yourself with great people who are motivated to give their best ☩ Offer a great product or service-identifying exactly what your market needs ☩ Design a great marketing plan-and position your business as the preeminent provider You'll find no theory here-just practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on.

One of the world’s most widely known business speakers and a leading authority on the development of human potential and personal effectiveness, Brian Tracy addresses more than 250,000 people each year in corporations large and small, all over the world, on the subjects of strategy, management, personnel selection, hiring, firing, and motivating people. He has worked in 22 different businesses, often starting at the bottom and moving up to the executive suite. He is the founder of Brian Tracy International and is the author of numerous bestselling books and has produced more than 300 audio and video programs.