Business Model You: A One-Page Method for Reinventing Your Career

　　★繼《Business Model Generation》橫掃各國暢銷榜之後，續作《Business Model You》將掀起自我創新的革命風潮！
　　★來自全球43個國家、328位成功人士組成的專業團隊，穿越語言文化的隔閡，親自上場教你透過有效的方法投資自我，成為炙手可熱的商場新星！

　　透過結合行銷策略與圖像的奇書《Business Model Generation》，可以掌握商業競爭及行銷策略的各面向，成功的公司可永保顛峰，但請試問一個簡單問題：你該如何替自己行銷？

　　這個問題的答案其實不難找，因為很幸運地，今年我們有了《Business Model You》，由各國300多位專業人士組成的專業團隊，從全球百大企業的CEO、業務經理、投資顧問、職涯諮詢師、銀行行銷經理、資深工程師，甚至跨行到資深醫師、著名音樂家到電台DJ等共同撰寫的，橫跨無數領域，只為了一個共通心聲：想要在職場上所向披靡，就必須先學會投資自我。

　　本書包括五大章節，利用巧妙的圖像分析，成功將艱澀難懂的商業用詞運用到自我投資，如第一章的沙盤推演圖，利用企業運作九大要素，轉化成行銷自我的利器，應用本書發明的《The Personal Business Model Canvas》圖像，認清你所擁有的行銷利器，從職場人脈、專業能力、個性取向、資產、開銷支出、及軟性成本（即抗壓性），透過一張張清晰易懂的圖表，輕鬆繪出自我職涯的理想藍圖。

　　如果以為本書只有提供以上的資訊，那你就大錯特錯！畢竟邀請三百多人共同撰寫，當然就要透過個案分析，帶領讀者一窺在大公司（如3M、Ericsson、勤業眾信）服務專業人士的成功秘訣！各行各業所碰到的問題及困難都截然不同，這也是《Business Model You》最誘人的地方，因為僅透過257頁，各式各樣的圖表，濃縮各職業的成功之道，濾過不必要的雜音及贅字，去蕪存菁留下精華資訊，最後引導你實際演練，必然能有效投資自己、成功行銷自我，開創美好的職場生涯！（文/妙角）

A one-page tool to reinvent yourself and your career

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.

This book shows readers how to:

• Understand business model thinking and diagram their current personal business model
• Understand the value of their skills in the marketplace and define their purpose
• Articulate a vision for change
• Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

作者簡介

　　本書主要由三位作者共同執筆，邀集全球43個國家、300多位企業人士共同完成這本曠世作品。

　　提姆柯拉克（Tim Clark）
　　除了兼任大學教授及企業講師，亦著有《Business Model Generation》等暢銷作品，主要研究個人發展、商業行銷策略以及企業管理，目前在東京的筑波大學擔任訪問學者。

　　亞曆山大‧奧斯特瓦德（AlexanderOsterwalder）
　　國際著名商管講師，也擔任多家上市公司的顧問，研究範圍注重商業模式及創業管理。

　　伊夫‧皮尼厄（Yves Pigneur）
　　在多國大學擔任訪問學者，發表超過五十篇的研究論文及期刊等，研究範圍注重商業管理。

Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his ＂entrepreneurship for everyone＂ approach to personal career development.

Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com.

Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.