Getting More: How You Can Negotiate to Succeed in Work and Life

人生無處不是談判，每次你都能爭取更多！
財星100大企業爭相給主管上的課！全球最優秀學生拚命競標才能上的課！

　　★首度公開！全球排名第一，華頓商學院連續13年最受歡迎的課程菁華！
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　　＊畢業後的這些年我才體會到，學校教育中最值回票價的，就是這門談判課。它讓我將一美元買進的資產，以四十五萬美元賣給一家上市公司。這就是我從這堂課得到的直接收穫！──歐柏維格，Sundia公司執行長

　　請相信，這堂課將成為影響你一生最重要的學習！

　　陳瑞燕上了課，讓飛機掉頭回來載她。
　　拉馬克上了課，說服公司加薪35,000美元。
　　拉提爾上了課，超速被攔下卻沒被開罰單。
　　薩維亞羅夫上了課，說服五歲女兒自動打掃房間。
　　戴蒙教授更善用談判，請動最好的醫師開刀救他一命！
　　戴蒙教授的華頓談判法，12個教戰技巧，3萬學生親身實證！

　　每一年，只有最優秀的學生才能進入華頓商學院，當川普和巴菲特的校友。史都華．戴蒙教授的談判課，連續13年都是華頓商學院最搶手的課程。

　　戴蒙教授強調，無論是要求店家折價100元，還是要求廠商降價1萬元，所使用的談判工具都是一樣的。意思就是，當你學會了談判，在生活各面向你都能爭取更多！他所教過的3萬個學生都獲得了他的真傳，在各行各業如魚得水。

　　如果你想在商場上取得更好的交易條件，如果你希望在人際關係中獲得更多的主導權，如果你想讓家庭關係、親子關係更融洽，戴蒙教授的談判技巧，能給你超乎想像的優勢！

　　升遷加薪、購物、親子教養、商業交涉、議題談判必備致勝指南！

成功案例：

交通安全篇

　　卡洛斯超速被警察攔下了。他知道自己有錯，會被開罰單。但是他仍然運用談判技巧，最後警察提醒他「以後開車小心點」，就放他走了。

　　Key point: 除非你完全沒錯，否則與執法人員爭論是沒有用的。透過道歉、肯定對方的職權，以及為對方著想，你有可能免除一張上千元的罰單，以及一肚子火。

子女教養篇

　　每次約翰叫三歲的女兒去刷牙，雙方都得僵持很久。後來，他運用談判技巧，讓女兒馬上答應去刷牙！

　　Key point: 當孩子覺得自己有權力，會更願意達成父母的目標。父母若提供孩子作決策的權力（例如自己選擇什麼時間刷、用哪支牙刷），可以滿足孩子想要更多掌控權的欲望。

奉養父母篇

　　棠恩的爸爸有重聽，但是一直不肯裝上助聽器。後來，棠恩去看他，用上談判工具，讓爸爸「當天」就裝上了助聽器。

　　Key point: 人們沒有義務滿足「你」的需求。你必須先找出對方的需求。棠恩點出了爸爸的需求：想聽見孩子的聲音，爸爸就被說服了。

職場求生篇

　　一位商學院畢業生進公司沒多久，面試她的人以及她的主管全都離職了，她等於失去了靠山。但是在最近一波裁員潮中，她居然成了「不能裁掉的員工」，她是怎麼做到的？

　　Key point: 從進公司沒多久，這位社會新鮮人就意識到自己的危機，因此她找出能幫自己的「第三方」，也就是其他部門的人，主動溝通和交流，建立了扎實的人脈。這些人在緊要關頭幫她說話，拉了她一把。

商場買賣篇

　　有一群學生要向辦公用品公司購買開會用的資料夾，但是預算不夠。這些學生沒有硬坳，卻運用談判課學的技巧，得到廠商提供的免費資料夾。

　　Key point: 透過仔細聆聽與觀察，對方給的答案中往往隱藏著線索，可以用來說服他們。許多企業都願意用產品來交換廣告，跟他們交涉時，你要懂得問和聽！

出差旅行篇

　　當陳瑞燕趕到登機門時，已經結束登機了，飛機正準備離開。她要如何談判，才能順利登機，飛往巴黎？

　　Key point: 此時發脾氣或跟地勤人員理論都是沒用的。應該盡速找到決策者──機長，進行溝通，以期達成你要的目標──搭上飛機！

　　★本書中譯版《華頓商學院最受歡迎的談判課：上完這堂課，世界都會聽你的！》由先覺出版。

This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees), is the #1 book for your career chosen by The Wall Street Journal's website, and is labeled "phenomenal" by Lawyers' Weekly and "brilliant" by Liza Oz of the Oprah network.

Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party's emotions and perceptions creates far more value than the conventional wisdom of power and logic. It is intended to provide better agreements for everyone no matter what they negotiate - from jobs to kids to billion dollar deals to shopping.

The book, a New York Times bestseller and #1 Wall Street Journal business best seller, is based on Professor Stuart Diamond's award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from "win-win" to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed.

Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. "The ROI from reading Getting More will make it the best investment you make this year," says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team's best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer's Strike.

The advice is addressed through the insightful stories of more than 400 people who have used Prof. Diamond's tools with great success: A 20% savings on an item already on sale. An extra ＄300 million profit in a business. A woman from India getting out of her own arranged marriage. Better relationships with the family, including teenagers. Raises at work. Better jobs. Dealing with emotional situations. Meeting one's goals. Finding better things to trade. Solving cultural and political problems, sports conflicts, and ordinary arguments.

The book is intended to be used in any situation. The most common response is "life changing," beginning on page one. "The most inspirational book I have read this year" said David Simon, an attorney in San Francisco, CA. "This book can change the world," says Craig Silverman, Investment Advisor, Long Island, NY

STUART DIAMOND is one of the world’s leading experts on negotiation. He has advised executives and managers from more than 200 of the Fortune 500 companies, and taught 30,000 people in 45 countries, from country leaders and professionals to homemakers and school children. A professor from practice at The Wharton School of business, where his course has been the most popular over 13 years, he has also taught at Harvard, Columbia, NYU, USC, Oxford and Berkeley, and advised the U.N. and the World Bank. A former associate director of the Harvard Negotiation Project at Harvard Law School, he has managed a variety of business ventures, including technology, medical services, energy, agriculture, finance and aviation.

He holds a J.D. from Harvard Law School and an MBA from Wharton. Previously, Diamond was a Pulitzer Prize-winning reporter for the New York Times. His negotiation process solved the 2008 Hollywood Writers Strike, and has been selected by Google to train its 30,000 employees worldwide. Other clients include JP Morgan, Morgan Stanley, Microsoft and multiple companies in the healthcare field. He advised the top government leaders in Latvia in organizing their government after the fall of the Soviet Union, assisted Kuwait in rebuilding its government after the first Gulf War and advised the President and Foreign Minister of Nicaragua on more effective media and political strategies.

He also helps parents to get their young children to willingly brush their teeth and go to bed and shows employees and executives how to get better jobs and raises.

For more information, visit www.gettingmore.com