Netflixed: The Epic Battle for America’s Eyeballs

Netflixed: The Epic Battle for America’s Eyeballs

  • 作者: Keating, Gina
  • 原文出版社:Portfolio
  • 出版日期:2013/09/24
  • 語言:英文
  • 定價:646
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

The inside story of Netflix's incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival--is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

 

作者簡介

Gina Keating was a staff reporter for Reuters and United Press International for more than a decade. Her work has appeared in Variety, Southern Living, and Forbes.

 

詳細資料

  • ISBN:9781591846598
  • 規格:平裝 / 292頁 / 21.6 x 14 x 2.3 cm / 普通級
  • 出版地:美國

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