International Business: An Asian Perspective

Despite rapidly growing Asian business activities and its increasing significance in the world economy, the understanding by business students of Asian business still remains inadequate. The book meets the growing need for knowledge regarding the dynamics of Asian companies and their strategies in the global economy by reinterpreting or modifying traditional international business concepts and models mostly developed by Western scholars to the Asian context.

Mannsoo Shin is currently Professor of international business and serving as Director for Center for Asian Business at Korea University Business School. He received his BBA form Korea University (1981), MBA from University of Hawaii (1983) and Ph.D. from University of Illinois at Urbana-Champaign (1989). He previously taught at McMaster University, Ontario (1987-1991). He was a visiting professor at such schools as State University of New York at Buffalo (Jan.-Dec. 1998), University of Hawaii at Manoa (Jul.-Aug. 1999), and Chulalongkorn University, Thailand (Jul. 1997, Feb.-Mar. 2008, 2009). He was the recipient of the SK Distinguished Research Award (2003) as well as the Professor of the Year Award at Korea University Business School (1998).

Lee Jang Rho is Professor of international business at Korea University. He received his Ph.D in international business and marketing at New York University. He was also the Dean of Korea University Business School from 2003-2005. He was also the Vice President of the development & external affairs of Korea University from 2001-2002.