The Brain Always Wins: Improving Your Life Through Better Brain Management

The Brain Always Wins is the practical guide to improving your life through better brain management. It is based on one simple fact: Our brain controls and determines everything we do How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel, are all determined by our amazing brain. We have to take care of our brain because it takes cares of us And the great news is that we can In the Brain Always Wins John Sullivan and Chris Parker combine science and storytelling, teaching us all how to create our own personalized brain management process. So if you want to improve any - or all - aspects of your life, from personal to professional and anything in-between, The Brain Always Wins will show you how.

John is a leading sports scientist and one of the top sports psychologists in the US. His specialities include human performance technology, central nervous system measurement/assessment, recovery training, talent identification, concussion assessment and rehabilitation, and mental health concerns. John has spent 15 years working with the NFL and has provided clinical sport psychology and sport science support to numerous Super Bowl teams and Champions. Alongside working with the NFL, John also works as a consultant to the US Special Forces, providing oversight on welfare, recovery, cognitive abilities and performance. John has also consulted internationally within British Premier League football and Premiership rugby, and has co-authored chapters of the National Collegiate Athletic Association (NCAA) Sports Medicine Manual.