In the age when Savile Row was synonymous with men's style, Gaetano Savini
put Italy on the map, beginning with the first men's fashion show at Florence's
Palazzo Pitti in 1952. His legacy as the visionary and designer extraordinaire
behind the Brioni luxury brand is celebrated in this spectacular illustrated edition,
highlighting examples of innovative cuts, bold colors, and the psychedelic patterns
that led the Peacock Revolution of the 1960s. Replete with letters, photographs, and
personal anecdotes from Savini's daughter and Brioni heir, The Man Who Was Brioni
details how Brioni came to be known as "the Dior of menswear.