DONALD SULL is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management and was formerly a professor of strategy and entrepreneurship at the London Business School, where he won three teaching awards. He earned his bachelor's, master's, and doctorate from Harvard University. He has published three award-winning books, ten best-selling Harvard Business Review articles, and over one hundred case studies, articles, and book chapters on strategy and execution in turbulent markets. The Economistidentified his theory of active inertia as an idea that shaped business management over the past century and Fortune listed him among the ten new management gurus.
KATHLEEN M. EISENHARDT is the S. W. Ascherman Professor of Strategy at Stanford, a highly cited author, and the co-director of the Stanford Technology Ventures Program. Her research focuses on strategy, strategic decision making, and organizational design in highly uncertain markets. She is the coauthor of Competing on the Edge: Strategy as Structured Chaos, winner of the George R. Terry Book Award. A fellow of the World Economic Forum and the Clinton Global Initiative, she is also the first author featured in Harvard Business Review’s On Point collections. She was recently named the most cited researcher in strategy and organization studies during the past twenty-five years, and has received four honorary degrees. She holds a B.S. in mechanical engineering, an M.S. in computer science, and a Ph.D. from Stanford's Graduate School of Business.