Dr. Seuss Green Back Book: Ten Apples Up On Top

　　• 2004 is the Seussentennial (100 years since the birth of Dr. Seuss)
　　• On-going PR and marketing campaign to mark this anniversary – library and bookshop birthday parties, blanket PR coverage, celebrity events
　　• Links with Macmillan Cancer's Hat Week in September 2004
　　• Flash-mobbing events in June 2004
　　Cross-promotions with UIP on the film 'The Cat in the Hat' film
　　• More brand awareness with 'The Cat in the Hat' VHS/DVD out August 2004
　　• Over half a billion books sold worldwide
　　• One of the UK's top ten favourite authors
　　• Dr. Seuss makes reading FUN!
　
　　• The bright new cover design incorporates much needed guidance on reading levels
　　• A Green Back Book, ideal for children aged 4-7 who are just beginning to read on their own