The essays in this book are written by bloggers, social media gurus, journalists, TV personalities, and podcast hosts, with a total Twitter following of over 2 million. Contributors include Ashley Ford, Emily Gould, Bijan Stephen, and Mara Wilson. Others have written for The New York Times, The New Yorker, BuzzFeed, The Washington Post, Elle, The Guardian, Feministing, appeared on Showtime and VH1, started their own successful businesses and websites, and hosted popular podcasts.
The idea for this book was conceived of by Mindsumo, Inc., a community of today’s brightest college students. Founded in 2011, the MindSumo community harnesses the creativity and analytical skills of students to produce some of the most innovative and forward thinking solutions to the challenges businesses face today. The company was launched at the Stanford Student Startup Association in February 2012 and is backed by some of the top investors in Silicon Valley, including Voyager Capital, Google Ventures, Data Collective, and StartFund. Clients include Target, Microsoft, Coca-Cola, Yahoo, Kayak, and IBM to name a few.