This new volume, The Hospitality and Tourism Industry in China: New Growth, Trends, and Developments, is an insightful look into the great changes in the hospitality and tourism industry in China in recent years. The steady growth of GDP in China, the increasing middle-income population, life style changes of the Chinese people, and fast infrastructure development (speed trains, airports, highways, and seaports, linking many mega cities, mid-level cities, and townships) have all had a significant effect on the Chinese hospitality industry, which is booming in China.
The volume looks at the value drivers that have impacted hotels, restaurants, meetings and conventions, cruise line industries, tourist attractions, and destination developments. With much more money in their pockets, the Chinese are sending more than 60% of their disposable income on food and travel. International food and hotel chains have responded by increasing their presence in China, and in turn, new domestic restaurant and hotel chains have sprung up to compete for the business.
Hospitality and tourism education is also booming in China, and research in the field is increasing as well. Information technology is also very well applied in the hospitality and tourism industry in China as well.
With chapters by scholars from various universities in China and the United States, these issues and more are covered in this new volume. Readers will gain a true understanding of the current development of Chinese hospitality and tourism industry.