Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

　　有哪個企業家或創始人不希望建立如同亞馬遜、Facebook 或 Airbnb 一般的成功模式？但能夠真正做到這一點的人卻是非常罕見。那些消失的新創公司與那些成長為全球巨頭的公司差別到底在哪裡？

　　秘密就在於——閃電擴張術：這是以一項以讓人眼花撩亂的驚人速度擴大規模的技術，此技術的目的不是盡快從 0 到 1，而是盡可能的從 1 到 10 億。當一家公司以極快的速度成長時，從當下的位置進步到下個級別需要非常不同的策略。這是一本受斯坦福商學院極受歡迎的課程所啟發的書，兩位作者 Reid Hoffman 與 Chris Yeh 揭示了如何應對必要的轉變以及在公司生命週期每個階段出現的獨特挑戰，如：該如何設計讓公司永續成長的商業模式、招聘與管理策略、或是公司成熟後，創始人和公司文化將如何作用促使公司穩步向前。

　　無論你的公司有 10 名員工還是一萬名員工，在這個速度是唯一競爭優勢的年代，此書絕對會是推動你贏得世界的必備手冊。（文 / 博客來編譯）

Author

Reid Hoffman

　　REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.

Chris Yeh

　　CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.