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Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

  • 定價:630
  • 優惠價:439
  • 優惠期限:2019年03月18日止
  • 【分級買就送】樂購日:分級VIP會員OPENPOINT點數最高5倍送,也可改選1%購物金(部份除外) 詳情
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  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖、全球
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
    香港、澳門、新加坡、馬來西亞
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內容簡介

  有哪個企業家或創始人不希望建立如同亞馬遜、Facebook 或 Airbnb 一般的成功模式?但能夠真正做到這一點的人卻是非常罕見。那些消失的新創公司與那些成長為全球巨頭的公司差別到底在哪裡?

  秘密就在於——閃電擴張術:這是以一項以讓人眼花撩亂的驚人速度擴大規模的技術,此技術的目的不是盡快從 0 到 1,而是盡可能的從 1 到 10 億。當一家公司以極快的速度成長時,從當下的位置進步到下個級別需要非常不同的策略。這是一本受斯坦福商學院極受歡迎的課程所啟發的書,兩位作者 Reid Hoffman 與 Chris Yeh 揭示了如何應對必要的轉變以及在公司生命週期每個階段出現的獨特挑戰,如:該如何設計讓公司永續成長的商業模式、招聘與管理策略、或是公司成熟後,創始人和公司文化將如何作用促使公司穩步向前。

  無論你的公司有 10 名員工還是一萬名員工,在這個速度是唯一競爭優勢的年代,此書絕對會是推動你贏得世界的必備手冊。(文 / 博客來編譯)

  LinkedIn cofounder, legendary investor, and author of the NYT bestseller The Start-up of You reveals the secret to starting and scaling massively valuable companies.

Review

  "The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book" -- From the Foreword by Bill Gates
 
  “The book the start-up world has been waiting for. I can’t think of any other that so perfectly captures the specific challenges – and opportunities – that a company faces at every stage of growth. This book shares some of the key secrets for building mission-oriented, global businesses at speed.  --Brian Chesky, Cofounder and CEO, AirBnb
 
  “Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business.” –Sheryl Sandberg, New York Times bestselling author of Lean In and Option B
 
  “The secret of Silicon Valley is that it keeps updating the playbook. Each new success – from Google to Facebook to Airbnb and Uber – develops new techniques for world-transforming products. Reid Hoffman paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new normal for startups and legacy businesses alike, read this book.” --Eric Schmidt, Technical Advisor and former CEO, Alphabet
 
  “This is the best book I’ve ever read on how to grow a company rapidly—and when that’s even worth trying in the first place. With a rare combination of fresh insights, vivid cases, and actionable advice, it’s a must-read for entrepreneurs and executives.” ~ Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg
 

作者介紹

Author

Reid Hoffman


  REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.

Chris Yeh

  CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.
 

Foreword by Bill Gates

  What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb?  Yet those who actually manage to do so are exceedingly rare.  So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

  The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.

  When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh  reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.  

  Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
 
 

詳細資料

  • ISBN:9781984822451
  • 規格:平裝 / 336頁 / 普通級 / 單色印刷 / 初版
  • 出版地:美國

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