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Wise Guy: Lessons from a Life

Wise Guy: Lessons from a Life

  • 作者: Kawasaki, Guy
  • 原文出版社:Portfolio
  • 出版日期:2019/02/26
  • 語言:英文
  • 定價:980
  • 優惠價:699
  • 優惠期限:2019年11月13日止
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  蘋果的產品幕後推手,素有產品傳教士之稱的蓋伊川崎(Guy Kawasaki),將再次和讀者分享他的人生經歷。自從八零年代他加入蘋果麥金塔系列電腦的開發,一直在矽谷科技業佔有一席之地。

  後來轉向創投公司,與風險管理,甚至著手市場行銷與商業經營。他都不藏私地公開秘訣與讀者分享,出版超過九本書。看來自夏威夷的日裔中產階級,如何從喜愛足球,中學成績普普的小孩,慢慢成就現在?

  本書可說是蓋伊最為私密的作品,簡直是他人生精彩的縮影。不同於一般的回憶錄,它更像是短篇故事集。作者戲稱這些故事,都是靈魂的味增湯,因為均來自作者人生重要轉折點,同使賦予他心靈啟發與感受。

  第一,    當蓋伊獲得第一份工作,在珠寶產業的專業訓練,意外地有助於他適應科技業。
  第二,    看他如何在蘋果創辦人賈伯斯眼下工作。
  第三,    不惜毀了工作,也要大聲對老闆說出心裡話。
  第四,    甚至被誤認成成龍,也能使自尊心得到壯大。
  第五,    六十二歲開始學衝浪,證明何時都可再開發新興趣,當然年輕會容易許多。

  無所不談的人生經歷,蓋伊從商場強人到為人父母經,希望透過故事,與讀者分享,啟發更多有趣,豐富的人生。歷經蘋果、谷歌等大公司的高階主管與摩托羅的顧問,多本暢銷書的作者。蓋伊畢業於史丹佛大學,後來在UCLA取得MBA,巴布森學院授予榮譽學位。人生的酸甜苦辣,一一攤在讀者眼下。(文/博客來編譯)

  Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.

  Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.

  Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.

  For instance, you'll follow Guy as he . . .

  * Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world.

  * Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs.

  * Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either."

  * Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.

  * Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier!

  Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."
 

作者介紹

作者簡介

  Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at the University of California, Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. He lives in Silicon Valley with his family and on social media where he has ten million followers.
 

詳細資料

  • ISBN:9780525538615
  • 規格:精裝 / 15.9 x 23.5 x 2.5 cm / 普通級

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