從「配對遊戲」到「連連看」,快速理解平面設計視覺的概念
從先驅到新銳平面設計師,一睹設計風格的內在含意
富有趣味的平面設計指南,讓你輕鬆進入迷人的視覺產業,涵蓋字型設計、平面廣告、海報設計與品牌商標。透過一系列有趣的互動小遊戲,開啟一連串的知識大冒險。從「大家來找碴」、到「配對遊戲」與「連連看」,讀者可以快速理解平面設計視覺的概念與技巧實務。此外作者還會為每件作品,提供私家想法與資訊,隨頁註解供讀者參考。而活頁部分則提供互動貼紙與樣板頁及多樣色紙,供讀者運用。
多元的平面設計專家齊聚,一睹各式設計風格與符號的內在含意。德國新銳平面設計師奧托艾舍(Otl Aicher)、法國的排版與字型權威彼得(Pierre di Sciullo)、奧地利的視覺設計先驅奧圖(Otto neurath)與德國的格恩德(Gerd Arntz)。從先驅到新銳平面設計師,一舉網羅歐洲名家。
作者蘇菲(Sophie Cure)與奧亨(Aurelien Farina)兩位都是以巴黎為工作室基地的當代平面設計師,致力於設計推廣與教育,以視覺為號召,邀請讀者遨遊平面設計的世界。
''Truly something that''s just a beautiful, slick, and very enjoyable little publication'' - CreativeBoom
"Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" - EyeUnderstand how graphic design works and develop your visual sensibility through puzzles and activities An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot-to-dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose-leaf section contains stickers, die-cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book:How many ways are there of saying ''hello''? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark Or with a question mark ? Or maybe both ? As a tiny black word in the middle of a white page; or with large, multi-coloured, dancing letters; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning - whether it''s a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci-fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks - as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you''re a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book - typography, posters, signs, identity - are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery - Sophie Cure and Aur lien Farina