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Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us About Economics and Life

Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us About Economics and Life

  • 作者: Krueger, Alan B.
  • 原文出版社:Currency
  • 出版日期:2019/06/04
  • 語言:英文
  • 定價:980
  • 優惠價:599
  • 優惠期限:2019年07月28日止
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

音樂產業的後台通行證!
更是當經濟與科技交會時,直擊產業劇變的搖滾席第一排
 
  普林斯頓大學知名教授艾倫‧克魯格Alan Krueger,曾任歐巴馬和柯林頓執政團隊的首席經濟顧問經濟學家,在此書中經由音樂產業,從超級巨星藝人到音樂執行,再從經紀人到主辦單位等各種角色,深入淺出地帶領讀者認識經濟學的關鍵原則,而這些驅力怎麼影響人們的日常經濟。
 
  音樂產業是現今經濟發展趨勢的領頭指標,因為它是首當其沖受到科技進步影響的產業之一。音樂人如何創造並銷售他們的新作品和規劃演唱會巡演等,都可以為其他產業帶來借鑒,要如何因應科技發展所帶來的轉變,並努力適應生存。
 
  書中藉由對樂隊成員、音樂執行人、經紀人和主辦單位的採訪,並帶入其收入、版稅、巡演日期和周邊商品銷售的數據,包含許多今日我們熟悉的名字──女神卡卡Lady Gaga, U2的主唱波諾Bono, 巴布‧狄倫Dylan、布魯斯·史普林斯汀Springsteen──將讀者帶入演藝界後台,展現音樂行業真正的運作方式,並且解析數十年來,音樂產業的經濟發展歷經了多大的變革。
 
  在數位化和經由網路傳播音樂的科技發展之前,搖滾明星的大部分收入都來自唱片銷售。現今,即使是詹姆斯泰勒James Taylor或泰勒絲Taylor Swift這樣的超級巨星,唱片銷售的收入也大幅下降,真正的收入都來自於演唱會。例如在2017年,比利喬經由現場演出賺了2740萬美元,而從數位化銷售和串流媒體中賺了不到200萬美元。即便是比所有音樂家都創作出更多榜首歌曲的保羅麥卡尼,其收入有80%來自於現場音樂會。
 
  經由此書,克魯格將揭開大多數人的疑問:一首歌如何變得流行?一個新的藝人要如何在現在這個贏家通吃的經濟中脫穎而出?音樂家和平凡的小小就業族要如何在數位經濟中求生存?《Rockonomics》一本不僅是談音樂產業的分析作品,滿足樂迷的崇拜癮頭,亦是一堂趣味橫生,實用卻仍讓人大開眼界的經濟學大師課。(文/博客來編譯)
 
 
Alan Krueger, a former chairman of the president's Council of Economic Advisers, uses the music industry, from superstar artists to music executives, from managers to promoters, as a way in to explain key principles of economics, and the forces shaping our economic lives.
 
  The music industry is a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.
 
  Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, streaming tour dates, and merchandise sales, Rockonomics takes readers backstage to show how the music industry really works--who makes money and how much, and how the economics of the music industry has undergone a radical transformation during recent decades.
 
  Before digitalization and the ability to stream music over the Internet, rock stars made much of their income from record sales. Today, income from selling songs has plummeted, even for superstars like James Taylor and Taylor Swift. The real money nowadays is derived from concert sales. In 2017, for example, Billy Joel earned $27.4 million from his live performances, and less than $2 million from record sales and streaming. Even Paul McCartney, who has written and recorded more number one songs than anyone in music history, today, earns 80 percent of his income from live concerts. Krueger tackles commonly asked questions: How does a song become popular? And how does a new artist break out in today's winner-take-all economy? How can musicians and everyday workers earn a living in the digital economy?
 
Review
 
  "An absolutely brilliant mind. The definition of left and right brain balance!!"—Quincy Jones
 
  "The music biz has been down a twisted path, but Alan Krueger brings it all together in a smart, relatable way.  Rockonomics has lessons far beyond the music industry, so fasten your seat belt and come along for the ride."—Donald Passman, music industry attorney and author of All You Need to Know About the Music Business
 
  "Krueger has produced something special here. With reference to Lady Gaga, Bono, Dylan, and Springsteen, he tells us a ton about how the modern economy works, and also about the human spirit. Oh, he has something to say about human happiness, too. Brilliant, surprising, and fun -- a bit like rock music itself."—Cass R. Sunstein, Robert Walmsley University Professor at Harvard University and Author of Conformity: The Power of Social Influences
 
  "When it comes to rock and roll, not even the musicians who play your favorite songs know where the money goes, which makes Alan Krueger’s outstanding book Rockonomics all the more essential. Through his accounts of show-business dealings and interviews with artists, Krueger unpacks and explains subjects of maddening complexity—record deals, concert ticket sales, streaming revenues, and much more—with the mind of an economist and the heart of a music lover."—Jacob Slichter, Drummer for Semisonic and Author of So You Wanna Be a Rock and Roll Star
 
  "If you like music (we learn here it would take six lifetimes just to listen to every song once) and going backstage to see how things work (touring, streaming, scalping) and the stories behind the stories (how Reginald Dwight met Bernie Taupin and became Elton John) – then rock on!  Or, in this case, RockOnOmics!"—Andrew Tobias, author of The Only Investment Guide You’ll Ever Need
 
  "This music business keeps re-inventing itself (from records, to tape, to CDs to streaming) and Alan Krueger covers all the bases. As one former LSE student once sang: ‘its only rock and roll but I like it, like it, yes I do.’ That applies to this book too."—Richard Thaler, Nobel Prize Recipient in Economics and Charles R. Walgreen Professor at University of Chicago Booth School of Business
 
  "If you like music (we learn here it would take six lifetimes just to listen to every song once) and going backstage to see how things work (touring, streaming, scalping) and the stories behind the stories (how Reginald Dwight met Bernie Taupin and became Elton John) – then rock on! Or, in this case, RockOnOmics!"—Andrew Tobias, Author of The Only Investment Guide You’ll Ever Need
 
  "Rockonomics is entertaining, educational and enlightening. Alan Krueger gives us a backstage tour of the music industry — and in doing so, he creates a brilliant metaphor for our entire economy.  Highly recommended."—Harlan Coben, #1 New York Times Bestselling Author of Don’t Let Go
 
  "Read this book—whether you are a rock fan or, like me, think the Beatles and Stones were the last good groups. Read it because Alan Krueger makes the subject fun and demonstrates how the workings of this 0.1 percent of the US economy beautifully illustrate upcoming changes in the US and global economies."—Daniel S. Hamermesh, Distinguished Scholar at Barnard College and Author of Spending Time and Beauty Pays
 
  "I actually majored in economics in college. A few years later, I bumped into a former classmate who asked me what I was doing. I told him I was handling rock radio promotion for Mercury Records.  He said, ‘What a waste of your education.’
I hope he reads Rockonomics, so he'll find out I didn't end up as a total loser."—Cliff Burnstein, Co-Founder of Q-Prime with Peter Mensch, Management Firm for Metallica and the Red Hot Chili Peppers

 

作者介紹

Author
 
  ALAN B. KRUEGER was the James Madison Professor of Political Economy at Princeton University, and a former chairman of the Council of Economic Advisers under President Obama. He also served as assistant secretary for economic policy and chief economist of the U.S. Department of the Treasury. He was a recipient of the Moynihan Prize.

 

詳細資料

  • ISBN:9781524763718
  • 規格:精裝 / 15.2 x 21.6 x 3.2 cm / 普通級

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