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2019曬書節
From the Ground Up: My Journey to Reimagine the Role of a Global Business

From the Ground Up: My Journey to Reimagine the Role of a Global Business

  • 作者: Howard Schultz
  • 原文出版社:Random House
  • 出版日期:2019/01/28
  • 語言:英文
  • 定價:700
  • 優惠價:499
  • 優惠期限:2019年07月02日止
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
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內容簡介

  2020美國總統候選人期待之列
  星巴克執行董事Howard Schultz帶來自己顯為人知的人生故事!
  勵志而鼓舞人心,追逐夢想,更時時自問可以為世界與社會帶來什麼正向影響!
 
  「此後,Howard Schultz會做什麼,著實令人期待。」──比爾蓋茲

  我們有幹勁、有獨創力、甚至有因傷痛而習得的智慧,這些要素除了能幫助我們獲得世俗的成就外,還能讓我們創造什麼更有意義的成果?而在我們生活、工作與享樂的世界中,我們又富有什麼樣的義務與責任呢?

  這幾乎是所有在美國生長的人都會碰到的核心問題,儘管是將星巴克從十一家連鎖店擴大成全球知名品牌的執行董事Howard Schultz,也逃不過這一個課題。

  本書由兩條故事線交織而成,其一從Schultz的童年談起,Schultz甚至揭露了未曾與人分享的生活經驗,告訴大家生長在藍領階級的他,不選擇從事與他父親相似的工作,矢志取得大學文憑,就為了打入能在收入與個人尊嚴中取得平衡的產業。

  其二則闡述Schultz是如何打破世人對商人只追求利益的看法,他對於人權的重視不僅是空口說白話,而是身體力行,從完善員工福利醫療保險、為兼職咖啡師支付學費做起,乃至極具爭議的種族其難民議題,Schultz與其團隊皆視為己務,投注的心力絲毫不遜於改變世人對咖啡的消費習慣的努力。

  此外,Schultz亦提出現代美國人已經不再像從前一樣只掙扎於如何求生,而開始有盈餘可以分享自己所有;徬徨的年輕人們也找到他們的第一份工作,進而讓大學生們足以相信,他們不會為學貸所累;為九一一事件所害者,也不再陷於沈痛中裹足不前;前煤礦工人和藥物成癮者也為自己的生活找到了新的出路;各種創業家打造出各式前景;而人們對事物也開始有了更新、更好的見解,為整個國家帶來全新氣象。

  本書帶領我們尋找生命的意義,我們不僅是為生存而吃、而喝、而呼吸,我們應該理解自己的力量有多大,當我們願意站出來、願意發聲,那我們的生命絕不僅止於此。(文/博客來編譯)

  The founder of Starbucks shares his dramatic, untold personal story—from his childhood in Brooklyn’s housing projects to his rise as a business icon—and lays out his vision for how companies can improve their social impact.

  Howard Schultz was born and raised in the Canarsie Housing Projects in Brooklyn, New York, the child of a fractured family—his father a bitter truck driver put out of work by an injury, his mother an optimist with dark secrets. Howard hid in the concrete stairwells at night, while his parents turned their apartment into a den of illegal activity, serving the local population of gambler and drinkers. By day he learned the hard lessons of the project playgrounds, as well as the consolations of a working-class community’s spirit. He also learned what it meant to be on the wrong side of the American dream—and his own dream was to create a company that would take care of workers like his father, instead of discarding them, and bring people together instead of profiting from their isolation. But soon his ambitions grew even beyond that.

  This is the story of how Schultz did it, from the business trip to Milan as a young salesman that set him on fire with the idea of creating an American “third place,” to the struggles and reversals that marked the early, uncertain days of Starbucks, to Howard’s encounters with baristas, managers, and customers around the country that transformed his sense of what Starbucks needed to become.

  He also tells the dramatic stories of a succession of major Starbucks initiatives that arose from this vision: the company’s early, controversial expansion of benefits to same-sex couples; their push to create a fund to support small, local entrepreneurs during the depths of the recession; hiring programs for veterans and refugees; support for workers with undocumented relatives; initiatives around race and police violence; programs to raise starting wages, offer benefits to part-time employees, and provide free college to all staff.

  Throughout these compelling stories is a manifesto about the ethical obligations of powerful businesses in a time of radical inequality and dysfunctional government—and the responsibility we all have to prioritize our shared humanity over the destructive, mindless, and heartless incentives of capitalism.

Review

  “Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates

  “From the Ground Up will resonate with anyone who knows what it’s like to overcome adversity. Howard Schultz’s dream to make the world more fair and welcoming for everyone is truly a breath of fresh air.”—Serena Williams

  “Howard Schultz has written a compelling and moving story about how his childhood hardships influenced his creation of Starbucks and inspired him to create a company with a social conscience. Schultz offers powerful lessons about how companies can help address social problems and how we as a society can come together to ensure that every American has the opportunities open to a poor boy from Canarsie—to see the world ‘not as it was, but as it could be.’”—Secretary Robert Gates

  “It’s rare for powerful Fortune 500 CEOs and entrepreneurs to open up and share their vulnerabilities and personal challenges. In From the Ground Up, Howard Schultz does just that. More important, he documents how these have motivated him to take on monumental challenges that set the example that capitalism can be a platform for not just accomplishment but also compassion. From the Ground Up is a great read that will inspire all of us to try harder to help those who need it.”—Mark Cuban

  “In From the Ground Up, Howard Schultz shares a uniquely American journey that begins in the public housing projects of Brooklyn and leads to the boardroom of one of the world’s most admired companies. More than a memoir or compilation of business lessons, it’s a compelling story about how character and values can spur positive change in people’s lives.”—Admiral William H. McRaven
 
 

作者介紹

Author(作者簡介)

Howard Schultz

  Howard Schultz is chairman, president, and chief executive officer of Starbucks, where he has been recognized for his leadership, business ethics, and efforts to strengthen communities. Schultz is the bestselling author of For Love of Country, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, and Pour Your Heart Into It.
 

詳細資料

  • ISBN:9781984854841
  • 規格:平裝 / 368頁 / 15.5 x 23.6 cm / 普通級 / 單色印刷 / 初版
  • 出版地:美國

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